Top 4 Fears of eMail Marketing


Click to Tweet This

Comments

Post a Comment

Popular posts from this blog

9 Writing Prompts for Small Business Bloggers

Image
Even when we love to write for our blog or newsletter, staring at a blank screen is bound to happen sooner or later. Here are nine writing prompts to help you get past the blank screen: What do you love most about your business? What are the questions you get asked most often when out networking? What are some of the hot topics in your industry right now? What are some of the challenges you are facing in your industry? What is a great resource, book or app that you’ve been delighted with recently? What recent experience can you turn into a success story or case study? What famous person would you like to get some advice from? Why? Do you have a business bucket list? What’s on it? What recent personal experience has led to a business breakthrough? These questions may not translate directly into a topic for your particular blog but they should get you thinking... follow a thread. photo by juliejordanscott / Flickr Click to Tweet this Article
Keep reading »

Home Office Holiday Party

Image
In preparation for our office party this year, I wrote a poem. Then I gathered together the things I would need to have a party with Romeo and Danielle. (The Temptations were for Romeo, the phone for Danielle, and the coffee for me.) Romeo, my cat, is used to hearing me talk out loud as I proofread and he was unusually excited about hearing the poem. Danielle, who lives several time zones away in Saskatchewan, also works alone (and helps me out lots) so I invited her to my office party by phone. It was a good move because she's a master at rhyming words. After much anticipation, I started to read the finished poem aloud to them. As you can see in the photos above, I had their full attention. Ode to a Midnight Blog Silent night, late at night, I've still got my blog to write. My laptop propped up on my bed, I'm hoping ideas will fill my head. Yawns escaping, eyelids drooping, Neck is stiff, my thoughts are looping. My brain is sore, I th...
Keep reading »

Your Goals Shape Your Content

Image
You may have several goals you want to achieve by way of your newsletter (substitute website, blog and/or social media as it applies to you). Probably you want to increase sales. Here are some other possible related goals: 'Touching' your customers, prospects and colleagues on a regular basis Building strong business relationships Developing your reputation and sphere of influence Sharing your valuable information, products, and services Being seen as an expert Growing your fans, followers and blog readership Keeping up with your competition These all may well be good reasons to have a newsletter. The ones that are most important for you will depend on what type of business you have, how long you’ve been in business, what your competitive situation is, and more. You should be able to pick 2-3 goals to specifically focus on - then match your content to those goals. (It's simple logic, but sometimes we forget.) For example, if building your reput...
Keep reading »

Quick Tip - Avoid Hidden Format Problems

Image
When you're inserting content into your newsletter, website or blog, you're often copying it from other documents.  I suggest you always compose in Word (or similar) to take advantage of its spelling and grammar-checking functionality. Your formatting in Word may not be the same as your default formatting in these various applications.  While there are a raft of applications that make it easy now to do your own newsletter, website and blog, most of them are converting your content to html code in the background.  When you copy in text that is already formatted, you're possibly creating problems behind the scenes .  As well, you'll end up with differing fonts and sizes that all have to be corrected before you publish. You can avoid the potential for problems by stripping off all formatting before you paste into the application.  An easy way to do this is to use Notepad (or similar).  You simply open a blank notepad document, paste your con...
Keep reading »

Guest Post: 10 Ways to Figure out What to Write on Your Blog When You Don’t Know What to Write on Your Blog

Image
Frances Leary When I saw this blog post by Frances Leary, I immediately asked her if I could share it with you. Frances is owner of Wired Flare , specializing in SEO, Internet Marketing & Social Media for franchises and organizations in Canada, the U.S. and Europe. While she's blogging about blogging, all of these tips below work for newsletters as well... We've all been there. Complete brain freeze.  The only problem? You need, need, need to get this blog article out STAT. You've already pushed it to the last minute, and you’re down to the wire. It simply can’t wait.  So you’re in a predicament. What do you do?  Truth be told, we often find ourselves in this predicament, and when we’re in it, these are some of the things we do…hopefully they can be a starting place for you, too. Tell a success story – Think of moments big or small that have happened in your business recently that can be a celebration. Did a client give you a pat on the back? Can you gi...
Keep reading »

Delivering the Goods

Image
Think about the executive summary that prime ministers and presidents read every morning. That has to be a darn concise document. Up-to-the-minute information, well-curated, and accurate, with an appropriate level of detail. Doesn't that sound like a great newsletter? A newsletter has to be useful or interesting . Both is what you're aiming for. It won't be useful if it isn't interesting enough to read. It doesn't have to be long, full, or detailed. It doesn't need to be chock full of advice. It doesn't need fancy graphics and eye-catching colours. While any of those things may help achieve your goals, they aren't necessary. In fact, it doesn't have to be about the content at all. Think back to that top secret briefing. There's one attribute I left off the list above that makes it ultimately useful. In fact, it would be useless without it. Did you guess that it's the speed of delivery , or timeliness? Can you imagine the busy Whi...
Keep reading »

Avoiding False Assumptions

I am not my own ideal client. Certainly I fit within the target market I have so clearly defined. Being a small business owner, I can identify with all of my ideal clients - we share many of the same needs and desires. But there is a distinction: I don’t need the services that I offer. Because I have skills and expertise that my clients lack, I also have different preferences and perspectives. Sometimes it’s easy to forget this... too easy. When making decisions or coming up with new ideas, I clearly wear the shoes of my ideal client, but not quite. So when I think, “I wouldn’t like that” or “that wouldn’t work for me”, I’m really limiting my options based on false assumptions. False assumptions can lead to painful lessons and lost opportunities. I’m trying to be more careful about the assumptions I make and the results I predict. I’ve written this across the top of the whiteboard in my office: “I’m NOT my ideal client!” It’s a constant reminder to consider options fully and not ...
Keep reading »

5 Ways to Grow Your List this Summer

Image
Your contact list doesn’t grow on its own and summer is when we all tend to slow down. Here are some practical, yet easy ways to grow your contact list over the summer months and still enjoy some time off. eMail Auto Responder When you set up your ‘out of office’ vacation notification, include a call to action and link to your newsletter sign-up form. Scheduled social media posts Set up a series of posts using Hootsuite or similar to encourage sign-ups . You can direct people to your sign-up form, to your archive, or to specific past issues that still make good reading. Review your current and prospective client list When you’re preparing for your fall sales activities, also note those that aren’t already receiving your newsletter and encourage them to sign up by sending a personal note. Review not only the contacts in your CRM system, but also those you’ve connected with on LinkedIn, Facebook, etc. You could also consider mailing a copy of your most recent newsletter. Net...
Keep reading »

Content Ideas for Consultants - Teach Something (Part 3)

Image
It's been said that the best way to become expert at something is to teach it and I've certainly found that to be true. Teaching forces us to research and prepare, to find the answers to tough questions, and to be open to feedback. This is where you write an article (or more) to teach something but first I challenge you to learn something new that's relevant to your business. If you've already been through Getting Started (Part 1) and Useful Content (Part 2) , you've had some practise. Keep your momentum going with this exercise. First, pick something to learn. This shouldn't be hard but, if you don't already know of something you want to learn, search topics for your industry online. Next, do the learning. This might involve taking courses, talking to experts, online research, and so on. Be tuned in for blog-worthy content. How you choose your learning method can also be part of what you write about. Make notes along the way. Now, teach. Yo...
Keep reading »

Your Marketing Made Easy

Image
We have a LOT of options when it comes to our online marketing. The choices can be staggering, often leading to no action at all. Yesterday I had the opportunity to participate as a facilitator at the Your Marketing Made Easy conference in Regina, SK. 10 facilitators, 16 workshops - covering topics like social media, blogging, email marketing, SEO, event marketing, web usability, and so much more. It was a fun and inspiring day! My only regret is that I didn't get to attend many of the workshops put on by the other facilitators. photo by  Alvil Tayco on Twitter Click to Tweet this Article
Keep reading »