Using Pinterest to Create Brand Moodboards: Part II
(guest post by Alison Knott) Nailing it down with a pin! Now that you’ve spent some time getting up close and personal with other brands in Part 1 , it’s time to find those patterns on Pinterest! You know 30 ways to look for ‘healthy snack recipes’ (who am I kidding, I’m married to Frito-Lay), so I know you’ll be set to start searching on Pinterest. But don’t stop at the obvious keywords like ‘bespoke logo’ or ‘life coach brand’. Branch out to of all kinds of brand application. Parrot Party: our new venture For this exercise, let's pretend you're starting an online store and forum called Parrot Party - a site for all the things parrot owners want and need. Most parrot-owner related websites are just breeders with old websites, and you want something that's going to appeal to parrot owners. Fresh, vibrant and speaks to owners ready to spend big bucks and share their knowledge on owning these birds. They choose to live with loud, colourful pets that live for 30+...