Newsletter Example: Local Restaurant
Sometimes I can be quite judgmental of others' newsletters, and most of the time I keep that to myself. Being a critic means I can also appreciate good examples of newsletters, and email marketing in general. Have a look at this one which arrived in my inbox recently from a local restaurant with the subject line: Seasons Greetings from all of us at Finbar's . The content in this email is just right for several reasons. The subject line clearly said what is was - a holiday greeting. If I wasn't in the mood for holiday cheer, I could have deleted it with little hassle (but stayed subscribed for future news). I was feeling cheery when I received Finbar's email. A good overall balance of images and text - and not too long. It looked like it wouldn't take much time to read. A colourful photo of the young kids dressed for the season - you won't find this on shutterstock; it connects on a personal level. A funny personal story - curiosity got me reading the ...