Work Better, Not Harder

It's not secret, magic or special but it IS important. If you don't start your content strategy with these steps, you'll be thinking about them later... perhaps too late. Click to Tweet this Article

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Save yourself time, money and stress by avoiding these common mistakes. They can have a big impact on your success. #1. Having your sign-up in only one place The more places people see your sign-up form, the more subscribers you'll get. Make sure it's in multiple places on your website, including on a dedicated page. Have a call to action with a link to your sign-up page on your blog, your social media profiles, and in your email signature. Regularly promote your sign-up page via social media posts. #2. Putting too many calls to action on your sign-up page People get confused by too many options. Don't ask them to sign up for your list, buy your latest product, like your Facebook page, and check out your newest blog post... all at the same time. Explain exactly what you want them to do, how to do it, and what button to click next. Don't assume everyone recognizes a hyperlink - say "click here". #3. Not telling subscribers exactly wha...

Over coffee at Starbucks last summer, Mary Jane Copps, The Phone Lady , and I were chatting about the benefits of using the phone versus email for business communication . We decided to take our debate to the public. In September, we announced that comedian Lianne Perry would be our MC for the live debate scheduled for November 5, 2014, at the Westin Hotel in Halifax. We launched a website, online votes started to tally, and ticket sales began. Mary Jane and I took the debate online with articles on our blogs. Mary Jane started with her blog post When You Say "Hmmmm" . " When reading an email, if at any point you go “Hmmm, I wonder what they mean by that?” ...pick up the phone!" ( Click to Tweet this! ) I continued the debate with 7 Tips for Communicating Details by eMail , one of the big benefits of email over the phone. Next I wrote about The Speed of eMail . "If you need to reach a lot of people fast and at the same time, email is definitely the medi...

I'm a big fan of repurposing content for two reasons: It can save me time . People have different ways of learning. Different formats for the same material will ensure a broader reach. Summing up a past article in a graphical format is a great way to appeal to a different audience. Pick an article that can be summed up into bullet points. Then turn those bullet points into a graphical format. With the proliferation of infographics, we now have lots of choices of apps to make it easy for us to create our own: infogr.am piktochart.com Hubspot’s templates canva.com Here are a few examples of our own infographics: Elements of eNewsletter Success  (used Hubspot's templates) 9 Ways to Personalize Your Newsletter  (used Canva) 4 Ways to Constantly Grow Your List  (used Canva) In her article Marketing with Infographics , Janet Slack suggested these other creative uses for infographics: Share testimonials Showcase your expertise Share customer statistics...

Click to Tweet this Infographic Reference original article:  www.workbetternotharder.com/2012/08/9-ways-to-personalize-your-newsletter.html

Click to Tweet this Article http://www.blogher.com/4-ways-grow-your-list-prospects Original article:  http://www.workbetternotharder.com/2013/04/4-ways-to-constantly-grow-your-list.html

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