13 Ways to Make Your Small Business Blog More Interactive
Why do we want our blogs to be more interactive? I googled that question and didn't find any kind of consensus or a clear answer to share. This seems a little odd with everyone talking about engagement (and lead magnets and sales funnels ). As soon as a reader takes some action (often a click), they are much more inclined to take a second action, and a third, and so on. It's exponential, and it's what engagement is. If we know we want our readers to keep taking actions, we need to give them encouragement to do so... but not all at the same time. Here are a few ways to make your business blog more interactive. #1. Use a link strategy within your posts to move readers along to more relevant content. #2. Conduct a one question poll . Link to your poll in an app like SurveyMonkey which allows you to show results after someone answers. This poll could be legitimate research or a fun distraction. You can even publish the results in a future blog post. #3. Includ...