“Reputation is the currency of networking and referrals.” - Scott Allen A positive reputation is one of our most valuable business assets and is built mostly on one thing: happy customers. What if you don’t have happy customers yet? What if you’re new in business or new to the area? How do you build a reputation without customers -- and on a limited budget? Network Find a local networking group that you can join and attend on a regular basis. Face-to-face interaction will build strong relationships and present unexpected opportunities. (Mine is The Group Halifax .) Online networking has other benefits, such as being able to do it in your PJ’s. Be Prepared When meeting someone, have their cell phone number in case you’re delayed. Leave a few minutes early. Take a pen and paper for notes. Find out about new contacts by reading their website, blog and LinkedIn profile . NEVER be caught without a business card! Keep Your Word Follow up with people you meet. Take notes abou
