Prezi

Prezi is a very different presentation software... I love it! http://www.prezi.com/

 Check out this one I made to illustrate the newsletter set-up process: http://prezi.com/b0u1bxp8iywu/newsletter-campaign-creation-process/

Comments

Post a Comment

Popular posts from this blog

3 C's and the Strategy Solution

Image
The 3 C's of enewsletter execution are contacts, consistency and content . All three can cause issues, some of which can stop you in your tracks. The good news is that all of them can be managed with a well-planned strategy. Vet your initial contact list and then work to grow it with subscribers within your target market, friends, family and fans. A high bounce rate, unsubscribe rate, or complaint rate on your first send will be a red flag to your bulk email service provider and may cause them to lock your account. Do not start your contact list with every email you have collected since the dawn of the computer! Subscribers outside your target market are costing you money and bringing you little value. Identify your target market and fill your contact list with subscribers within that market. Don't forget your fans! Consistency is important to your subscribers. Over time, they will come to expect certain types of content on an established schedule. Your sign up form ...
Keep reading »

The Best Reading of 2013

Image
The best reading from our newsletter contributors during 2013... Does your writing pass the $1-a-word Test? by Neil Everton, Podium Media & Communications Coaching If you are looking for a quick and certain way of giving your words more impact, look no further than your purse or wallet. Take a look at the last thing you wrote. It doesn't matter if it's a letter, email, report, newsletter, web content or promo script... read more Marketing to Your Tribe by Stephanie Holmes-Winton, The Money Finder This just in: some people don’t like what I have to say. They might unsubscribe from my newsletter, or they might make a snide comment on social media... read more Anyone Can Find Business on Twitter by Anita Hovey, Twirp Communications That’s right... ANYONE. The next time someone says “Twitter is just a bunch of nonsense” I want you to share a link to this post... read more 6 Ways to Become Part of Your Customer's Story by Bernadette Jiwa, The Story of Tell...
Keep reading »

Getting a Reputation

Image
“Reputation is the currency of networking and referrals.” - Scott Allen A positive reputation is one of our most valuable business assets and is built mostly on one thing: happy customers. What if you don’t have happy customers yet? What if you’re new in business or new to the area? How do you build a reputation without customers -- and on a limited budget? Network Find a local networking group that you can join and attend on a regular basis. Face-to-face interaction will build strong relationships and present unexpected opportunities. (Mine is  The Group Halifax .) Online networking has other benefits, such as being able to do it in your PJ’s. Be Prepared When meeting someone, have their cell phone number in case you’re delayed. Leave a few minutes early. Take a pen and paper for notes. Find out about new contacts by reading their website, blog and LinkedIn profile . NEVER be caught without a business card! Keep Your Word Follow up with people you meet. Take notes ...
Keep reading »

Milestones Mean Business

Image
I firmly believe that you manage what you measure . Numbers provide context so we know when we’re doing good or not so good. Sometimes we’re not even sure what the numbers are telling us and that requires a little more research and reflection. And sometimes we don’t know what to do as a result of the numbers. Take website stats for example – does anyone really know what to do with those? Reaching milestones - now those are numbers to celebrate! This newsletter is our 50th issue. That’s 250 articles we've shared – almost 100,000 words of wisdom for small business owners from 150 different authors. We hope that you've found some useful and interesting things over the years. Why are we celebrating? Our newsletter has brought us lots of great things. More social media contacts More subscribers = potential clients and referrers Enhanced reputation Improved technical skills Better writing skills - practice makes perfect More pageviews - blog and website More ref...
Keep reading »

If You Hate Networking...

Image
Take the lead and hold your own networking event. Sound counterintuitive? Perhaps, but you will be in control – which leads to confidence. Starting your own event will greatly expand your reputation, relationships and marketing reach. It could be a one-time event, such as a free workshop or afternoon tea party. Or it could be an ongoing thing – following a networking group or mastermind model. Leverage your connections and share the wealth. Find a partner with the same goals that you have and collaborate. You will be able to leverage all of your combined contacts and have someone to help with the planning, execution and hosting. Find someone whose skills complement your own. Here are a few things to consider: Timing Weekly, monthly or quarterly Day or evening - breakfast, lunch or happy hour Day of the week – avoid Mondays and Fridays Costs Free Cover charge Membership fee For profit or not-for-profit Location Hotel, restaurant, bar, club, coffee shop Central l...
Keep reading »

The Truth About Magic Bullets

Image
There are no 3-easy-steps to becoming a millionaire. If magic bullets and passive income really existed, we'd ALL be sitting around enjoying the view from our yachts. Cambridge Dictionary defines a 'magic bullet' as "a quick and simple solution to a difficult problem". None of the major dictionaries offer a definition for 'passive income'. These are marketing myths. They will cost you more money than you'll make. Or you will give up doing the work that is your expertise to spend your time doing marketing work. It's nice to dream but then get back to work. PS: There are no unicorns in real life either. Click to Tweet this Article
Keep reading »

How To Give and Get Great Referrals

Image
Originally published in  Work Better, Not Harder newsletter March 27, 2018 How about that feeling when a colleague sends you a new referral? Great, eh? Referrals are so much more than new business; they're also a sign of trust . That's why we need to treat our referrals with such care. But what happens when you discover a referral isn't so good... or is downright wrong for you? During the past few months, I've been on both ends of this interaction. It can be awkward for all three parties. It comes down to expectations . The referrer sets certain expectations when they make the referral - and they can be about any number of things, including prices and turnaround time. Unfortunately, the referrer may not know the business they are referring has changed their offering - so it no longer meets those expectations. Disappointment abounds. How to receive good referrals: A good friend once told me how important it is to keep my potential referrers informed abo...
Keep reading »

The Bottom Line About Newsletter Bottoms

Image
There seems to be some thinking that getting people to read to the bottom of a newsletter is a most desirous goal. And, if getting people to read to the bottom (read the whole newsletter) is so important, isn't putting the really good stuff at the bottom the best way to make that happen? The short answer is that it doesn't matter. Oh, the placement of content matters but whether someone reads to the bottom doesn't... at all. If you think it does, you are thinking about your newsletter strategy all wrong. It's all about your reader finding value in opening your newsletter. That value might be in the form of useful information or it might be interesting reading or both. And it definitely shouldn't be hidden away at the bottom. In fact, it should be immediately obvious. Having readers discover value in hearing from you regularly is the goal. It doesn't matter how much they read. Your readers aren't thinking, "I have to read through all this other stuff be...
Keep reading »

Email Marketing Best Practices: It Depends...

Image
You've finally decided to start doing some email marketing for your small business. There are lots of things you know you need to consider and lots of things you don't know about yet. But you're game and, having finally made the decision, you hop online to do a little research. Because, of course, we can find all the answers to life's mysteries on Google. You'll quickly find this challenging for two reasons. There's both good advice and bad advice . Some of the advice online comes from people who are writing from experience but a lot doesn't. Some of it has simply been researched online and rehashed. I could go on and on about the myth of double opt-in . Even if you are learning from experienced marketers, there's always the caveat - 'it depends' . I find myself saying that often when teaching because - really - there is no magic bullet or secret formula. You need to know what it depends on . There are some email marketing best practi...
Keep reading »

Make the Most of Masterminding

Image
If you’ve been in business for any length of time, you’ve probably been a member of a mastermind group (although you might not have called it that). If you’re new to self-employment, start or find a mastermind group... fast! I’ve written about mastermind groups before as a way to get your own ‘board of directors’. They can take many forms. I’ve been fortunate to have been a member of several during my years as a small business owner. I’ve started and ended groups, joined and left groups. Some groups have been short term with a specific purpose. A few years ago I studied an internet marketing course with a small group over a 6 month period. It was fun and educational to learn together. Some groups have been more long-term and general purpose . I currently meet with two other women business owners monthly to discuss ideas, learn from and motivate each other. Whether short term or long term, specific or general, big or small, I’ve learned a few things from my experiences. The...
Keep reading »