Prezi

Prezi is a very different presentation software... I love it! http://www.prezi.com/

 Check out this one I made to illustrate the newsletter set-up process: http://prezi.com/b0u1bxp8iywu/newsletter-campaign-creation-process/

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Email Marketing Best Practices: It Depends...

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You've finally decided to start doing some email marketing for your small business. There are lots of things you know you need to consider and lots of things you don't know about yet. But you're game and, having finally made the decision, you hop online to do a little research. Because, of course, we can find all the answers to life's mysteries on Google. You'll quickly find this challenging for two reasons. There's both good advice and bad advice . Some of the advice online comes from people who are writing from experience but a lot doesn't. Some of it has simply been researched online and rehashed. I could go on and on about the myth of double opt-in . Even if you are learning from experienced marketers, there's always the caveat - 'it depends' . I find myself saying that often when teaching because - really - there is no magic bullet or secret formula. You need to know what it depends on . There are some email marketing best practi...
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Milestones Mean Business

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25 eNewsletter No-No’s

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photo by Jamwhy No matter who's reading it or the nature of the subject matter, these are things about your newsletter that you just shouldn't muck up: Sending it as a file attachment. Sending it out in the middle of the night. Using a misleading subject line. Pleading for anything – in the subject line or the body. No value within – neither interesting nor useful. Using plagiarized content. Using ‘canned’ content. Using copyrighted images without permission. Poor formatting. Spelling mistakes and other typos. Misleading links that don’t go to where the text leads the reader to believe they are going. Links to automatic downloads without identifying them as such. Links that are broken or take forever to load. Pictures that don’t load or take forever to load. Including tacky clipart or poor quality images. Including over-used common free images. No unsubscribe link. No subscribe link. Missing contact info. Not mobile-friendly. Not including some ca...
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The Bottom Line About Newsletter Bottoms

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There seems to be some thinking that getting people to read to the bottom of a newsletter is a most desirous goal. And, if getting people to read to the bottom (read the whole newsletter) is so important, isn't putting the really good stuff at the bottom the best way to make that happen? The short answer is that it doesn't matter. Oh, the placement of content matters but whether someone reads to the bottom doesn't... at all. If you think it does, you are thinking about your newsletter strategy all wrong. It's all about your reader finding value in opening your newsletter. That value might be in the form of useful information or it might be interesting reading or both. And it definitely shouldn't be hidden away at the bottom. In fact, it should be immediately obvious. Having readers discover value in hearing from you regularly is the goal. It doesn't matter how much they read. Your readers aren't thinking, "I have to read through all this other stuff be...
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