How Planning for Failure Can Help Ensure You Don't Fail
We all want things we're working on to be successful. Nobody ever plans to fail... but wait, planning for failure can be a useful exercise. The term 'premortem' comes to us from the field of project management. According to the Harvard Business Review : "A premortem is the hypothetical opposite of a postmortem. A postmortem in a medical setting allows health professionals and the family to learn what caused a patient’s death. [...] A premortem in a business setting comes at the beginning of a project rather than the end so that the project can be improved rather than autopsied." Instead of considering what might go wrong, you 'pretend' your initiative has already failed. Then you brainstorm to come up with all the possible reasons for the failure. This gives you the perspective of hindsight, which works differently than foresight. And you can see that this also ties into risk. A simple example might be when I decide to make a special offer. The obvious f...