Mistakes will happen. I've seen obvious mistakes in emails sent out by marketing agencies and email service providers when promoting their own products. I've even made a few myself - but I won’t point them out. A recent article on the Vocus blog inspired me to weigh in on the issue because, of course, I don’t completely agree with all of their advice. There is a point of no return. Once we hit send, we’re stuck living with the mistakes in our newsletters. Likely you won’t even notice the mistake until someone points it out or asks a question. Sometimes they’re just small errors, like typos, a missing word or the wrong preposition. Other times they can be disastrous: a big promotion to hype a new product and, oops, the link goes to the wrong product or an error page an event invitation that asks you to register but the link takes you to an event that’s already gone by the wrong phone number, especially when phoning you is your primary call to action the wrong addres...
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