Online Presentation Skills of Utmost Importance


A recent iContact webinar listed "lack of presentation skills" among the top content marketing challenges. The others are no time, fear, and lack of imagination.

The term "presentation skills" makes me think of PowerPoint, not online marketing. It's certainly an apt description but what does it mean specifically?

  • Technical skills related to using software applications
  • Technical skills related to graphic design
  • Creativity and an eye for design
  • Hyper-attention to detail

If you don't excel at these things, you should be delegating them to someone who does... and spend your time doing what you do best. An expert will help you overcome those other challenges, too!

photo by alexander.lissa / Flickr

Click to Tweet this Article

Comments

Popular posts from this blog

Adding Audio to your Content - Part 1

5 New Strategies to Supercharge your eMail Marketing

The Best Reading of 2013

How to Make Smart Marketing Decisions

Content Creation (Wrap-Up #3)

Storage for Great Ideas - Back of Book (BOB)

How To Give and Get Great Referrals

Email Marketing Best Practices: It Depends...

Using Pinterest To Create Brand Moodboards: Part I

What I Learned from Susan Sweeney