Your newsletter has to be both useful and interesting to be successful. If one of your goals is to be seen as an expert, consider that the usefulness of your content can have a big impact. What types of content are useful? Here are some suggestions. Hot-off-the-press information: Timeliness is important if you have access to information (or photos) in advance of your target market. How-to’s, quick tips, detailed instructions, diagrams: The goal here is to save your readers time and effort – to shortcut the learning curve. Examples, case studies, templates, worksheets, maps, directions: You can make use of document-sharing and photo-sharing applications to provide access. An example of this would be our own newsletter gallery on Flickr . Links to useful resources and people: Share exceptional items that you have created or already vetted. Reviews, summaries and recommendations: You can do this for books, articles, white papers, videos, TV/radio shows, and mo...
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