What do iWatches and Zombies have to do with eMail Marketing?


Perhaps nothing.

Using a news story or pop culture as a hook can create interest that attracts readers. Keep your subject line (or headline) relevant and appropriate, though, or you'll forsake credibility.

"What will Happen to eMail Marketing on the iWatch?" is a good example, even if a horrible thought.

"What will Happen to eMail Marketing during a Zombie Apocalypse?" is not a good example. (I admit to giving it some thought but, really, there's nothing to write about.)

photo by Sangudo / Flickr

Click to Tweet this Article

Comments

Popular posts from this blog

Prioritizing Made Easier

A Planner for Marketing your Events

You Manage What You Measure

Storage for Great Ideas - Back of Book (BOB)

5 New Strategies to Supercharge your eMail Marketing

What I Learned from Susan Sweeney

Adding Audio to your Content - Part 1

The Myth of Double Opt-in

Breaking Routine

How To Give and Get Great Referrals