Automation can be Creepy


If your ideal customer is new to social media, your autoresponder messages might be creeping them out. At one time I had this vision of some big guy hunched over his keyboard poised to pounce on my 'Follow'.

If your ideal customer is more tech savvy, they'll recognize an autoresponder immediately. (Really? You expect me to interact with a program?)

I liken autoresponders on social media to email spammers. Both are giving their medium a bum rap.

A recent Twitter following spree on my part resulted in 16 automated tweets (close to 10% of those I followed). At least I think they were autoresponders.

There's the rub. Even if you take time to respond to people individually, now they may assume it's an autoresponder. The legitimacy of your action is lost in the sea of spammers.

photo by wnstn / Flickr

Click to Tweet this Article

Comments

Popular posts from this blog

Paper Counts

Your Goals Shape Your Content

The Best Reading of 2013

Guest Post: 10 Ways to Figure out What to Write on Your Blog When You Don’t Know What to Write on Your Blog

Is Planning Becoming Passé?

Quick Tip - Avoid Hidden Format Problems

The Anti-spam Revolution

The Best Mailing List Ever

Here's How Writing Content Turns You Into an Expert

Customer Service in a Box