Automation can be Creepy


If your ideal customer is new to social media, your autoresponder messages might be creeping them out. At one time I had this vision of some big guy hunched over his keyboard poised to pounce on my 'Follow'.

If your ideal customer is more tech savvy, they'll recognize an autoresponder immediately. (Really? You expect me to interact with a program?)

I liken autoresponders on social media to email spammers. Both are giving their medium a bum rap.

A recent Twitter following spree on my part resulted in 16 automated tweets (close to 10% of those I followed). At least I think they were autoresponders.

There's the rub. Even if you take time to respond to people individually, now they may assume it's an autoresponder. The legitimacy of your action is lost in the sea of spammers.

photo by wnstn / Flickr

Click to Tweet this Article

Comments

Popular posts from this blog

How to Make Smart Marketing Decisions

Repurpose Articles into Infographics

Gift Certificates, Holiday Specials, and Stocking Stuffers

Using Pinterest To Create Brand Moodboards: Part I

Build It and Work at It

Here's How Writing Content Turns You Into an Expert

The Best Reading of 2013

How Long should a Newsletter be?

Design Colour Trends for Spring 2018

List Building Questions Answered