A Personal Introductory Message


If one of your newsletter goals is to make a personal connection with your readers, an introductory message from you is a nice touch. (If it’s your first issue, there are some specific things you might want to include.)

Your personal introduction to each issue might include such things as:
  • a preamble to the content within
  • a summary and shortcuts to the content within
  • news that you want to draw attention to, like upcoming events
  • special offers or new products and services

This is your personal message and should contain your personality but it shouldn't be all about you. Write it for your readers. What will be of interest to them?

photo by Sirelroka

Click to Tweet this Article

Comments

Popular posts from this blog

The Best Reading of 2013

Paper Counts

Guest Post: 10 Ways to Figure out What to Write on Your Blog When You Don’t Know What to Write on Your Blog

Design Colour Trends for Spring 2018

Gift Certificates, Holiday Specials, and Stocking Stuffers

Is Planning Becoming Passé?

Here's How Writing Content Turns You Into an Expert

When to Send

The Anti-spam Revolution

Why is List Building so Important for Small Businesses?