Stop Saying "Feel Free"

stop

The next time you start to type “Feel free to phone or email me” -- Stop.

If you’re in business, shouldn't it be obvious that you want calls and emails? "Feel free..." is a little wishy-washy, like using the word “just”.

Instead, use a more direct call to action. Assume that people will have questions, concerns or feedback.
“Call or email with your questions and concerns.”
“Questions? Call or email – I’ll be happy to answer them.”
“Tell me what you think of this. By phone or email is fine, at your convenience.”
Even better, be specific about the type of response you desire.
“Call me Friday morning so I can answer your questions and we can discuss the next steps.”
“Send me your questions by email so I can give you detailed answers.”
Create your own unique version of this call to action, use it, make it a habit -- make it part of your brand. Not only does “feel free” send the wrong message, it’s overused. This is an opportunity for you to stand out.


photo by Elephant wearing striped pants

Comments

  1. "Feel free" isn't wishy washy; it's bossy or even restrictive! Someone I hadn't met yet, but with whom I was corresponding about an umcoming conference, once wrote to me, "Feel free to come up to me at the reception." Why would I not feel free to do so? We are both going to be at the reception, are we not? What would have happened if I had written that first? Would I have been considered presumptuous? By the way, I am professionally senior to the person who extended such a gratuitous invitation. :-)

    ReplyDelete

Post a Comment

Popular posts from this blog

The Best Reading of 2013

Make Sharing Easy

Why is List Building so Important for Small Businesses?

Paper Counts

How Planning for Failure Can Help Ensure You Don't Fail

Testing Theories: Marketing Experimentation

Oh, Look! There Goes My Goal

Do Not Disturb (with eMail)

Content Ideas for Consultants - Teach Something (Part 3)

This Useful Process Helps You Teach with Your Writing