It's ALL About You

photo by MNicoleM

When it comes to marketing, the experts say, “It’s not about you!” It’s something we always emphasize with our new clients, too, when discussing their newsletter content strategy.

While your content may not be about you, how you execute your strategy is ALL about you.

With all the tools we have at our disposal, there is no excuse for spelling errors, broken links or crappy clip-art.

You wouldn't go meet with a potential new client without brushing your hair and teeth. Your marketing content needs hygiene, too.

Comments

Popular posts from this blog

Paper Counts

Storage for Great Ideas - Back of Book (BOB)

Being a Rebel (Book Review)

How to Make Smart Marketing Decisions

If Efficiency is Your Goal, You'll Want These Tools

How To Give and Get Great Referrals

Small Business Decision Making 101

The Best Reading of 2013

Super Easy Screen Recording

Remember Your Audience