Encourage the Connection

example of connection links
Not every newsletter reader is going to want to engage with you in the same way. Each will have a platform they prefer to use. Linda and I are a perfect example of that. Linda likes Twitter. I prefer Facebook. But none of that will matter if you do not include social media connection links in your eNewsletter.

Different than social sharing links, social connection links are the ones that take the reader to your page or profile on that platform. These links allow readers to find you everywhere online instantly. If they can't find you, they can't connect with you. Facebook, particularly, has a really crappy search feature. It is common to not be able to find what you are looking for. You want your reader to be able to find and connect with you in a couple of clicks.

Encourage the connection by including social connection links.
 

Comments

Popular posts from this blog

Build It and Work at It

How to Make Smart Marketing Decisions

Repurpose Articles into Infographics

Gift Certificates, Holiday Specials, and Stocking Stuffers

Design Colour Trends for Spring 2018

Paper Counts

Using Pinterest To Create Brand Moodboards: Part I

The Best Reading of 2013

Ideas for Your Holiday Email Campaign

How Long should a Newsletter be?