Put your most recent blog posts on your Linked In profile using either of these applications:
They will display the title and first paragraph of your most recent blog post on your Linked In profile. Find these apps: from the Linked In main menu choose 'More...', then 'Application Directory'.
In preparation for our office party this year, I wrote a poem. Then I gathered together the things I would need to have a party with Romeo and Danielle. (The Temptations were for Romeo, the phone for Danielle, and the coffee for me.) Romeo, my cat, is used to hearing me talk out loud as I proofread and he was unusually excited about hearing the poem. Danielle, who lives several time zones away in Saskatchewan, also works alone (and helps me out lots) so I invited her to my office party by phone. It was a good move because she's a master at rhyming words. After much anticipation, I started to read the finished poem aloud to them. As you can see in the photos above, I had their full attention. Ode to a Midnight Blog Silent night, late at night, I've still got my blog to write. My laptop propped up on my bed, I'm hoping ideas will fill my head. Yawns escaping, eyelids drooping, Neck is stiff, my thoughts are looping. My brain is sore, I th...
photo by alborzshawn Marketers encourage you to use welcome emails as an opportunity to market. Those same marketers are the ones writing all the articles about how integrity and relationship-building are so important to your content strategy. If you've succeeded in getting someone to sign up for your newsletter, don’t muck it up! I’m pretty sure they didn't sign up for a welcome email. Several times now I have signed up for a newsletter and then immediately unsubscribed when I received a welcome email that: had no value whatsoever for me contained (a lot of!) advertising was long, boring and ugly made me think, “If this is an indication of what is to come...?” and then hunt for the unsubscribe link There is another, much better, way to communicate to your new subscriber – use a landing page , also called a redirect page, in your sign up process. I can think of some situations where a welcome email might be desirable but, in most cases, a landing page can accom...
In the press for time to get everything done, it can be tempting to share content from trusted sources that you do not review. Sharing content from other experts, colleagues and organizations is a great way to let your fans know that you: keep up with current trends actively pursue continued learning are an expert in your field are aware of what other experts are talking about are plugged in to the local business community Keep in mind that when you share content, your fans assume that you endorse the content. Even with trusted sources, things can go wrong. Take the time to read what you share. If you don't agree, say so. If you do agree, mention why. Show your fans that you have read the content yourself. The last thing you want to do is mislead your fans by sharing content that is contradictory to your own opinion. And a fan that has come to rely on you for great shares, will be disappointed if you share something of no value to them other than the catch...
Click to Tweet this Article http://www.blogher.com/4-ways-grow-your-list-prospects Original article: http://www.workbetternotharder.com/2013/04/4-ways-to-constantly-grow-your-list.html
You might think your website FAQ page is the best place to answer questions but I would argue that your blog is even better. In fact, I suggest your FAQ page should list the questions, and perhaps short answers, with links to blog posts for more detailed answers. If your answers to frequently asked questions are individual blog posts, that content is ultimately more shareable via social media, email or chatbot. It's also a great way to make use of common keyword phrases, boosting your SEO. The Question The question you're answering might serve well as your post title or you might include it in your first paragraph. If it makes sense, you might also add some context which gives information about who the answer is for. For example, I might mention that I get asked this question often when networking with other small business owners. The Answer Generally, there are two types of answers. Facts and/or opinions: In this case, the question might start with something...
A simple process was all I needed to promote two workshops and manage registrations. But, as I often do, I decided to use the opportunity to try out some new ways to do things. Yesterday I put the workshops live for registration. Here are all the different applications I used or will use in my campaign to promote and manage the registrations. my website builder Canva Blogger Hootsuite Social Jukebox iContact PayPal JotForm - my newest favourite app Google Calendar Twitter Facebook Google+ LinkedIn and email Phew! Some of these are integrated, some not, but I had fun pulling it all together (mostly). And the next time I need to fill workshops, it'll take me a lot less time to put everything in place. photo by edkohler / Flickr Click to Tweet this Article
photo by photosteve101 I'm such a newsletter critic. I think it makes me better at what I do - learning from others' good and bad examples. Here are the things that often stand out during my critiques: You didn't use a bulk email application. This is such a big mistake, it deserves its own post to list all the reasons why! You didn't include a link to subscribe. If your newsletter is good, your readers will share it with their friends. Don’t make those friends have to hunt for your sign-up form. Not everyone is tenacious. You used a misleading subject line. Perhaps you felt that you had to trick people into opening your newsletter. Don’t do this! Readers will feel like they've been duped if you don’t deliver on the promise in your subject line. I see obvious errors. There are spelling errors and, oops, a hyperlink doesn't work. Always get another set of eyes to check your newsletter. Don’t forge...
For the first time in 4 years, I've been working to build a list of prospective clients. Mary Jane Copps, aka The Phone Lady , asked me to describe my target market for her. That was easy to do when we were sitting in Starbucks enjoying lattes. I have a pretty clear picture of my ideal client – I’m fortunate to have several of them already. Translating that description into a prospecting list has turned out to be more of a challenge than I anticipated. First, I decided to take my own advice and check out who’s been reading my newsletter. Because my own newsletter isn’t about what I do though, it isn't easy to identify readers who might be interested in starting a newsletter just by looking at who’s opening it. On to LinkedIn... After a little grunting and groaning about the search process, I was able to make some progress, but not as much or as easy as I had imagined. There are 2 lessons I've re-learned through this venture: It’s easy to give out and read advice a...
"My newsletter isn't doing anything for me." Over the years I've heard many different versions of this same sentiment, usually accompanied by a big sigh. A month or so later, the newsletters stop. A newsletter does not make a marketing plan. And sending out a newsletter is only a small part of a content marketing strategy . To be successful, there are other related things you need to be doing. Here's a checklist to help you identify what actions to take to improve your results. If you're not doing these things, that's why success is eluding you. Have a sign-up form on a landing page you can promote (i.e. with its own url) so you can actually get complete strangers as new subscribers. Promote your newsletter on social media, your blog, your website and everywhere else, including not online. If you don't actively build your list, it will stagnate. Actively share your newsletter issues on social media multiple times to extend your readersh...
At a recent workshop, I was asked about free email marketing applications. My answer provoked a lively discussion and not everyone agreed with my position. You have many choices of bulk email service providers and each has good points and bad points. Turning out a good looking newsletter depends on using suitable software and on being quite proficient with it - whether it’s a free app or not. Free apps (or free versions) will have some or all of these drawbacks: limit on the number of subscribers limit on the number of emails you can send limit on image storage space limited options for layout and design limited or no available statistics no archive of past issues no RSS-to-email functionality limited or no auto responder functionality limited or no segmenting functionality inability to manage subscribers on multiple lists poor functionality of social media sharing buttons no auto posting to social media accounts YOU ARE ADVERTISING FOR THE APPLICATION Most of the...
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