Find Marketing Opportunities in Your Own Content


Marketing analytics can be confusing. You need to learn how to use the software to get data. Then you need to figure out what information you want from the data. Then you need to figure out what actions to take now that you're wiser.

Here's a simple statistic for you to discover and use to your advantage - most read blog posts. Regardless of which platform you use, you should be able to access some basic info.

Here is a screenshot from this blog:

screenshot

Now that I know which post is the most read on my blog, what actions will I take?
  • I can use it for marketing by adding calls-to-action for current promotions to the footer.
  • I continue to share it on social media because it's obviously still relevant.
  • I know I need to maintain it, to make sure it has no broken links and to keep it relevant.
  • I have clues about other blog post topics that may have similar success. (I can use Answer the Public to research more.)
You're working hard to create valuable content. Aside from these activities above, it's good to look at statistics; otherwise, how will you know if what you're doing is working?

Comments

Popular posts from this blog

Paper Counts

Your Goals Shape Your Content

The Best Reading of 2013

Guest Post: 10 Ways to Figure out What to Write on Your Blog When You Don’t Know What to Write on Your Blog

Quick Tip - Avoid Hidden Format Problems

Is Planning Becoming Passé?

Design Colour Trends for Spring 2018

Why is List Building so Important for Small Businesses?

The Best Mailing List Ever

Here's How Writing Content Turns You Into an Expert