23 Things to Put in Your Small Business Newsletter


All the experts know that email is still king. If you're starting an enewsletter for your small business, figuring out what content you want to put in it might be one of your first challenges. Here's a quick rundown of a variety of different content sections you might include... but don't use them all at once!
  1. Articles by you, including blog posts
  2. Articles by others, or links to articles by others
  3. Quizzes, surveys
  4. How-to’s, tips and tricks, useful tools, resources
  5. FAQs - Did you know…? – fast facts, interesting tidbits
  6. Book reviews, other types of reviews
  7. Interviews
  8. Case studies, client showcase
  9. What’s new…? – of local/industry interest
  10. Testimonial(s)
  11. Product spotlights
  12. Staff/team spotlights
  13. Quotes
  14. Current and future promotions and sales
  15. Promotions for others (with caution)
  16. Events
Content that might stay the same each issue (but don't ignore it):
  1. Website link
  2. Social media links
  3. Contact info and links
  4. Google map (link)
  5. Photo of you/staff/team
  6. Hours of operation
  7. Affiliate/sponsor links

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