What's Black and White and Read All Over?


OK so the joke is ancient... and really only works when spoken. The answer has even changed - now it's newsletter instead of newspaper. But people are still reading, and more than ever.

Whether you choose informational or promotional marketing or both, you're missing opportunities if you're not using email to market your small business.

B2B: Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. (source)

B2C: 80% of retail professionals indicate that email marketing is their greatest driver of customer retention. (source)

If you're going to invest time and money in email marketing, you want to step out strong. Feel the pressure to get it right. Here's a checklist to help you gauge your readiness.

originally published in Work Better, Not Harder newsletter October31, 2017

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