Let them Unsubscribe if they don't want your Stuff


Recently the first fine was handed down from the CRTC for violations of the new Canadian Anti Spam Legislation (CASL). The abuse had two parts:
  1. having no unsubscribe function
  2. content not relevant to those receiving it
Those two parts go hand-in-hand. If you have an unsubscribe function, subscribers can easily signal that the content isn't relevant. (Tweet This!) And that's likely the only step they'll take.

This is a relatively easy solution to a risky situation. Reputable bulk email service providers (ESPs) are not that costly to use. It also sends a message to your subscribers that you care about their opinions and are willing to pay for them.

If you make unsubscribing easy, it will be a non-experience rather than a bad one - for both you and the subscriber.

photo by 28 Dreams / Flickr

Click to Tweet this Article

Popular posts from this blog

Your Goals Shape Your Content

Remember Your Audience

Design Colour Trends for Spring 2018

Customer Service in a Box

Guest Post: 10 Ways to Figure out What to Write on Your Blog When You Don’t Know What to Write on Your Blog

The Truth About Magic Bullets

Tweet to Promote your Newsletter and Blog

Gift Certificates, Holiday Specials, and Stocking Stuffers

Action and Email Don't Mix

The Bottom Line About Newsletter Bottoms