Selling your Newsletter on Social Media


Once you've started your mailing list and are working to turn subscribers into fans, don't stop selling your newsletter. You'll lose about 30% of your subscribers over a year, so continuing to build your list is important.

One way to encourage sign-ups is on your social media accounts and profiles. "Please sign up!" doesn't cut it. You need a compelling call to action. Here's a great example I found on Twitter from my friend and organizing guru Jane Veldhoven.



Click to Tweet this Article

Comments

Post a Comment

Popular posts from this blog

Does Your Mother Know What You Do? (Part 2)

Image
It's hard to believe it's been over 4 years since I took my mother to her first (and only) business networking event and wrote about it here . I'm a big fan of the "Mom test" for simplifying our small business marketing messages but I didn't fully appreciate it until yesterday morning. I was driving out Waverley Road taking the long, more scenic route to Bedford with my mom in the passenger seat. Because she's my biggest fan, I was telling her about some of the exciting new things going on with my business. Oh, she was making all the right noises and nodding, as moms will, but that's when it hit me - she really had no clue as to what I was talking about, much less about why it's interesting and valuable work. I thought I passed the Mom test years ago when I explained I do newsletters and websites and generally help small business owners implement their marketing plans. She could, and does, tell people that. But since she's never used ...
Keep reading »

8 Tips for Composing Testimonials that Sell

Image
You've just had a great experience working with another small business owner. You know how important testimonials are , but writing them is not a comfortable experience for you. So, you procrastinate. Here are some tips to get that off your TO DO list. #1. Jot down 3-4 descriptive words or phrases that immediately come to mind about the business, the product or service, the consultant, the buying process, and such. When you start writing and are stuck for a word, refer to this list. (Examples: reliable, honest, practical, creative, solid) #2. Get clear on the benefit. Before you start to write, consider your responses to these questions: What was your problem? What was the solution and how was it unique? What particularly stood out about the buying experience? #3. Start with feelings. You are really writing the testimonial for potential customers of the business. Think about how you felt and tell them how they will feel. Use comparisons, such as "It made me fee...
Keep reading »

This is Why People Who Subscribe Don't Get Your Stuff

Image
You work hard to attract new subscribers who find value in what you're offering. Someone makes a decision to sign up to your mailing list expecting to receive that great value and... they don't hear a thing from you. I'm not talking about businesses who have sign up forms yet never send a thing - that's a different blog post (and hopefully that's not you). Delivering your precious content to your fans has always been a challenge - what with spam filters, corporate gateways, and then trying to stand out in the inbox. What you may not have realized is that Google has become society's censor, whether you use it yourself or not. Google decides what gmail users see in their inbox , and what gets (sometimes arbitrarily) moved to the promotions folder - out of sight, out of mind. Even if you want to receive newsletters from your clients, or get this week's sales at the mall, Google may decide you don't. This is interfering with: satisfying your subsc...
Keep reading »

"But I don’t want to spam my friends!"

Image
Overheard at a networking event: “But I don’t want to spam my friends.” An excellent sentiment! But if you think your friends would consider your newsletter to be spam, what does that say about your content strategy ? The solution to avoid sending spam is simple. Figure out what your friends (and customers and prospects and colleagues) will find interesting or useful and give them that. You're right. Your friends don’t want spam – so give them something better. Click to Tweet this Article
Keep reading »

The Colours of Your Christmas Campaign

Image
If you are looking for new palette options for your Christmas marketing campaign, once again the image is the best place to start. Choose an image that is obviously holiday themed but in colours outside of the traditional red and green colour combinations. Pull the colours out of the image to create a palette that is exciting but non-traditional. Here are a few ideas that might spark something for you. You can pair almost any colour with gold or silver metallics to make it festive. So it stands to reason that the non-metallic versions of gold and grey would pair well. Together they create a feeling of warm elegance that is very inviting. Pair blue with silver and you get the same elegance with a cool tone. A little more formal or a little more relaxed depending what your text is. This palette can evoke cool breezes and festive nights or it can be used to trigger thoughts of grey, relaxed cottage days. It will be all in the word smithing. Purple and gold, pai...
Keep reading »

Leave Out the Parts People Skip

Image
Has anyone really read every word of Gone with the Wind ? Be honest now. I've read it twice and I remember skipping whole pages of scene-setting descriptive text. When I read this quote by Elmore Leonard, whose books I read, it resonated with me. "I try to leave out the parts people skip." ( click to tweet this ) This is a great principle for marketing , too. Recall those bags of brochures and business cards you've thrown out after conferences. What's the practical application? Have a look at your website with a fresh eye from the perspective of your ideal client . Better yet, have one of your ideal clients take a look. Ask them to 'browse' and then find out what they skimmed over, or skipped completely. You can also do this for your brochures and bios, your articles and newsletters. You could even get carried away and do an audit of all your marketing materials . Click to Tweet this Article
Keep reading »

What Feedback Do You Pay Attention To?

Image
Have you ever fallen into the trap of making a change because of one single piece of feedback? It's happened to me and I've seen it happen to others. Don't change your brand's font (or anything else) because one person doesn't like it. One person's preferences will never represent a significant sample of your target market. We want feedback, we ask for feedback, and when we get it, we feel we have to act on it. Not so. Instead, we need to think about it, give it careful consideration, and get more feedback from our target market - because it's their opinion that matters when it comes to our marketing. originally published in Work Better, Not Harder newsletter November 30, 2017 Click to Tweet this Article
Keep reading »

Content Ideas for Consultants - Getting Started (Part 1)

Image
Just this week I heard it again: “If I start a newsletter, what would I put in it?” While I can think of lots of content ideas for just about any business owner I meet, it’s not so easy for everyone. In fact, it wasn’t always easy for me either. It gets easier, and you get better, with practice. For consultants, there’s an added bonus to spending time creating marketing content and that's learning . Benjamin Franklin said, “There is no better way to learn than to teach.” Sharing valuable content is teaching and, when you’re creating content for your blog or newsletter, you’ll also be doing research, checking assumptions, and developing opinions . If you’re a new business owner, or new to developing content, finding a place to start might feel like picking a needle out of a haystack. In this series of posts, I'll explain how to get started and accomplish other goals, too. Build Your Confidence Since confidence comes from writing about what you know , start with crea...
Keep reading »

A Great Newsletter is like a Gift

Image
It’s opened with anticipation . It’s personal and speaks to your recipient. It’s about your recipient’s wants and needs , not yours. It’s appreciated because it brings something of value . It’s attractively packaged . It’s delivered directly to your recipient. photo by HalinaV / Flickr Click to Tweet this Article
Keep reading »

Join Me!

This is a no charge online meeting service that allows you to gather people and allows them to see your computer screen as you demonstrate, teach or collaborate. The applications for your business are endless:  https://join.me/ Click to Tweet this Article
Keep reading »