Take the News out of Newsletter

I'm campaigning to rename 'newsletter', but I know it will take Google forever to catch on.

Do you sign up for newsletters in excited anticipation of getting company news? I didn't think so. Granted a newsletter can be a great source of industry news if it's timely. But that's only one strategy.

The main goal of your newsletter strategy should be to provide value.

Useful + Interesting = Value

No 'news' in that equation. How about... ?
valuemail
infomail
infoletter
useletter

Whatever you call it, don't make it all about your company news. Give people a better reason to subscribe.

Click to Tweet this Article

Comments

Popular posts from this blog

Your Goals Shape Your Content

Super Easy Screen Recording

Paper Counts

Quick Tip - Avoid Hidden Format Problems

Guest Post: 10 Ways to Figure out What to Write on Your Blog When You Don’t Know What to Write on Your Blog

Design Colour Trends for Spring 2018

Gift Certificates, Holiday Specials, and Stocking Stuffers

List Building Questions Answered

Why is List Building so Important for Small Businesses?

The Bottom Line About Newsletter Bottoms