Branding 101 Workbook


When I start to work with new clients, it's imperative that I understand their brand. I can't do a good job for them if I don't understand what they do, who they do it for, and why it's so important. With some clients I'm even helping to define their brand.

Click here to download a workbook that will give structure to your brand (.pdf). Once you have this completed, it will be a valuable document to share with consultants and others who help with your marketing. I also suggest revisiting it at least annually to capture changes as your business evolves.

Comments

Popular posts from this blog

The Best Reading of 2013

Why is List Building so Important for Small Businesses?

Paper Counts

Make Sharing Easy

It doesn't have to be About You

Action and Email Don't Mix

Combine Networking with Research for Killer Content

5 More Inspired Ways to Develop Content Ideas

Does your Content Strategy Match your Small Business?

Curate to Become a Trusted Resource