How are Email Marketers like Santa?


Santa can reach every person in the world all in one night. Email can do that too... as long as every person has a computer.

Santa has a hard and fast deadline. Email marketers have hard and fast deadlines maintaining consistency to keep their audience engaged.

Santa keeps meticulous lists: who’s naughty and who’s nice. Email marketers keep meticulous lists: unsubscribers and subscribers... again naughty and nice.

Santa relies on having a good reputation in order to get into people’s homes. Email marketers rely on having a good reputation in order to get into people’s inboxes.

It takes a lot of skill for Santa and his elves to create wonderful gifts for everyone. It takes a lot of skill to create wonderful emails... the kind that feel like a gift.

Merry Christmas, everyone!
Ho! Ho! Ho!



Comments

Popular posts from this blog

The Best Reading of 2013

Super Easy Screen Recording

Make Sharing Easy

Why is List Building so Important for Small Businesses?

Paper Counts

How Planning for Failure Can Help Ensure You Don't Fail

Testing Theories: Marketing Experimentation

Oh, Look! There Goes My Goal

Do Not Disturb (with eMail)

Content Ideas for Consultants - Teach Something (Part 3)