How are Email Marketers like Santa?


Santa can reach every person in the world all in one night. Email can do that too... as long as every person has a computer.

Santa has a hard and fast deadline. Email marketers have hard and fast deadlines maintaining consistency to keep their audience engaged.

Santa keeps meticulous lists: who’s naughty and who’s nice. Email marketers keep meticulous lists: unsubscribers and subscribers... again naughty and nice.

Santa relies on having a good reputation in order to get into people’s homes. Email marketers rely on having a good reputation in order to get into people’s inboxes.

It takes a lot of skill for Santa and his elves to create wonderful gifts for everyone. It takes a lot of skill to create wonderful emails... the kind that feel like a gift.

Merry Christmas, everyone!
Ho! Ho! Ho!



Comments

Popular posts from this blog

How to Make Smart Marketing Decisions

Storage for Great Ideas - Back of Book (BOB)

Small Business Decision Making 101

23 Things to Put in Your Small Business Newsletter

Basic Set-up for a Lead Magnet

Guest Post: 10 Ways to Figure out What to Write on Your Blog When You Don’t Know What to Write on Your Blog

Being a Rebel (Book Review)

If Efficiency is Your Goal, You'll Want These Tools

How to Start Building Your First Email List

"Why Didn't I Start an Email List Sooner?"