Build It and Work at It


A newsletter is not one of those ‘build it and they will come’ things. It takes work to both maintain and build on each relationship that you (re-)start with each issue.

Maintain:
  • Give your readers what they want, not what you want to give them.
  • Deliver VALUE in exchange for your readers' time.
  • Respond to everyone who replies to your newsletter, even if it’s just to say “Glad you enjoyed it.”

Build:
  • Add new contacts to build your list.
  • Promote each issue through social media to extend your reach.
  • Make it easy for people to share and subscribe.

Comments

Popular posts from this blog

List Building Questions Answered

5 New Strategies to Supercharge your eMail Marketing

Combine Networking with Research for Killer Content

Join Me!

6 Lessons Learned from Prepping for the Social Media Day Halifax Conference

What I Learned from Susan Sweeney

Using Lists to Embrace Change

Crafting a Title to Get Read

If Efficiency is Your Goal, You'll Want These Tools

10 Most Read Blog Posts from 2018