The Moral of the Story

Aesop's Fables have a clear moral lesson backed up by a little story. The story makes it more interesting than just passing out advice. It demonstrates the results of heeding or not heeding the advice.

Advice delivered as a 'fable' appeals to both our emotions and our intellect.

Fast-forward 2600 years to the present. Technology has made it easier than ever before to tell fables and share advice. We don't even have to know each other.

Our fables today are perhaps more fleeting than Aesop's, but are made more real by the use of photos and videos. A photo can tell a whole story, including the moral, sometimes without words at all.

Social media, blogs and newsletters are excellent venues for sharing fables. If you're looking for some 'content creation' inspiration, try this long list of morals for stories.

The moral of this story? "Lessons are not given, they are taken."


Originally published in Work Better, Not Harder October 10, 2012

Comments

Popular posts from this blog

Make it Easy to Read Online

Company News is No News

Warm Up those Cold Calls

Is Your Canadian Small Business Compliant with CASL Yet?

Content Ideas for Consultants - Teach Something (Part 3)

Milestones Mean Business

The Consequences of Creative Isolation

Building your Reputation

Your 'Thank You for Signing Up' Page

Count your Contacts: In or Out?