Make Your Ideas Sticky


Click here to download this quick reference sheet by Chip and Dan Heath, authors of Made to Stick. It'll help you make your ideas and communication 'sticky'.

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Email Marketing Best Practices: It Depends...

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You've finally decided to start doing some email marketing for your small business. There are lots of things you know you need to consider and lots of things you don't know about yet. But you're game and, having finally made the decision, you hop online to do a little research. Because, of course, we can find all the answers to life's mysteries on Google. You'll quickly find this challenging for two reasons. There's both good advice and bad advice . Some of the advice online comes from people who are writing from experience but a lot doesn't. Some of it has simply been researched online and rehashed. I could go on and on about the myth of double opt-in . Even if you are learning from experienced marketers, there's always the caveat - 'it depends' . I find myself saying that often when teaching because - really - there is no magic bullet or secret formula. You need to know what it depends on . There are some email marketing best practi...
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Milestones Mean Business

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The Bottom Line About Newsletter Bottoms

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