Make Your Ideas Sticky


Click here to download this quick reference sheet by Chip and Dan Heath, authors of Made to Stick. It'll help you make your ideas and communication 'sticky'.

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Where's the Value?

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Some of you might remember the old Wendy's ad, "Where's the beef?" I was reminded of that when I saw these 3 examples back-to-back on Twitter. What's missing from the middle post in this screenshot? The beef. People are picky about what they subscribe to. If you don't give them a good reason to sign up, they won't even get to taste the beef, no matter how many patties there are. Good calls-to-action are not easy to construct but it's important to make the effort. Click to Tweet this Article
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Using Pinterest To Create Brand Moodboards: Part I

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How Long should a Newsletter be?

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Social-Media-Friendly Blogging

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You've just finished editing (and proofing!) your latest blog post. You pause for a mental happy dance, then you click Publish. Ahh. And now the rest of the work starts. Because, of course, you need to let people know about this new useful and interesting article you've just laboured over. You'll want to share your new article out on your social media feeds multiple times, especially when it's new, and then tapering off over the coming months. And to be efficient about it, you'll want to schedule all of those posts now. So let's start writing the text for those social media posts. What will tease people into clicking and reading? (I'm not talking about lying; teasing is good marketing.) You can write your teaser from scratch. But the fastest thing is to do is to copy text snippets directly from your blog post. That is usually what I do for my own posts. And it's often when I realize I could have done a better writing job. I could have writ...
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