Unique Content: Do You Have an Opinion?


The one truly unique type of content you can create contains your opinions. Certainly, there are other unique types of content that will work for some... but not for everyone. If you are an expert, an influencer, a salesperson... you have opinions.

Opinions make for great content because they're usually polarizing - they will resonate strongly with some and have the opposite effect on others. Not only is this a great way to make a more personal connection, it's also a great way to qualify your contacts and turn them into leads.

Interestingly, the word 'opinion' has such synonyms as view, belief, conviction, persuasion, sentiment, judgment, outlook, attitude; and can be defined as implying a conclusion thought out yet open to dispute. Yet the definition of the word 'opinionated' is firmly or unduly adhering to one's own opinion or to preconceived notions. It turns out we want to be 'opinioned' which is more open-minded and less rigid.

Click to Tweet this Article

Comments

Popular posts from this blog

The Best Reading of 2013

Make Sharing Easy

Why is List Building so Important for Small Businesses?

Paper Counts

Combine Networking with Research for Killer Content

My Essential Small Business Tools (Part 1)

Behavioural Economics and Small Business Marketing​

How to Recycle your Ideas

Building Relationships versus Getting Shared

It doesn't have to be About You