Does Your Mother Know What You Do? (Part 2)


It's hard to believe it's been over 4 years since I took my mother to her first (and only) business networking event and wrote about it here. I'm a big fan of the "Mom test" for simplifying our small business marketing messages but I didn't fully appreciate it until yesterday morning.

I was driving out Waverley Road taking the long, more scenic route to Bedford with my mom in the passenger seat. Because she's my biggest fan, I was telling her about some of the exciting new things going on with my business. Oh, she was making all the right noises and nodding, as moms will, but that's when it hit me - she really had no clue as to what I was talking about, much less about why it's interesting and valuable work.

I thought I passed the Mom test years ago when I explained I do newsletters and websites and generally help small business owners implement their marketing plans. She could, and does, tell people that. But since she's never used a computer, she has no context for what that might mean.

So yesterday I told my mom that I help my clients grow their professional reputation using the internet. Because my dad was a scientist, she understands the importance of a professional reputation, even if in a different context. I think I just passed the Mom test for real this time.

Whether it's with your mom, a sibling or a good friend, summer is a great time to experiment with the Mom test outside of your business world. I'd love to hear your revelations in the comment section below.

Click to Tweet this Article

Comments

Popular posts from this blog

Prioritizing Made Easier

You Manage What You Measure

A Planner for Marketing your Events

If Efficiency is Your Goal, You'll Want These Tools

How To Give and Get Great Referrals

5 New Strategies to Supercharge your eMail Marketing

Email Marketing Best Practices: It Depends...

The Best Reading of 2013

How to Make Smart Marketing Decisions

What I Learned from Susan Sweeney