Why Does Everybody Know Me?


"Everybody knows who you are. How do you know so many people?" I hear it every so often... and my answer is really easy.

It's not because I'm such a charming person. It's absolutely because my name shows up in their inbox every single week. The thing is, people don't know me - they know of me, whether they open my emails or not. (Or even if they think my subject lines are boring.)

Repetition and consistency do pay off but, by their nature, the results take time. There is no shortcut, so start now.

Click to Tweet this Article

Comments

Post a Comment

Popular posts from this blog

Curate to Become a Trusted Resource

Image
Whatever your specific goals are, your content needs to get read to have any impact and be valuable . It must be useful and interesting to get read. It must get read many times ( consistency ) to be trusted. You want to be that trusted resource. I have a trusted resource for social media updates which is a great example of valuable curated content. Do any of us have time to keep up with all of the changes to the social media platforms? Yet we use them every day. I like to know about new functionality and new apps, but I don't have time to keep up. Getting a point form summary of all the changes in my inbox once a month is extremely valuable. It saves me time, I can dig deeper if I want, and I can use the information to make decisions about my social media strategy. Curating content is a great strategy for providing timely updates about things that change fast. ( Tweet This ) social media update section in newsletter Want to see this great example? Click here to view Twi...
Keep reading »

Permission Marketing for Membership Lists

Image
photo by HowardLake Any of the reputable bulk email service providers (ESPs) will expect you to have received permission to email your subscribers. In many cases, this requirement can be satisfied by having a public sign-up form . Of course, this isn't an option for organizations sending private messages to a membership list. Just because someone has agreed to become a member, paying or free, doesn't mean you have permission to email them - unless you have asked for it during the membership process . Granted, this may seem like overkill. Generally, when someone becomes a member, they'll expect to receive some email communication. But the problem likely won't arise from your members. It'll come when you (wisely) decide to use a bulk ESP to communicate with them. That is when it will be important to be able to demonstrate that you have permission. While you might be asked to provide proof of permission for all subscribers, being able to show a process that ...
Keep reading »

I Haven't Been Walking My Marketing Talk

Image
If you've been in a classroom with me or even chatted over coffee, you'll have heard me say something like, "You just have to start somewhere and then it'll be easier to keep going and trying new things." Of course, I'd be talking about some aspect of online marketing - likely newsletters, blogging or social media. It was a rude awakening to realize I haven't been doing that myself lately. I've gotten into a rut with my own marketing. And that's sooo not good. Complacency snuck up on me. When I give advice to others, I have to be an example too, so I'm super conscious of maintaining a somewhat regular blogging schedule and showing up in inboxes and on social media consistently. Occasionally I pat myself on the back for doing a good job. The problem is, I haven't changed the platforms I'm using in a long time. Platforms are tools in the marketing world to help us achieve our goals . They can get stale or the tactics for using th...
Keep reading »

Does Your Mother Know What You Do?

Image
Mom and I at her first networking event spring 2014 (photo credit Kate MacLeod, Halifax Headshots Photography) I learned about the 'Mom test' years ago. It's another one of those early small business lessons that stuck with me. Explaining my work to my mother is difficult, so the challenge is always worth the learning experience. Mom is 83, has never used a computer, and has no context for understanding what I do. Recently I was telling her that my blog had been featured on another blog in an article called  Top 10 Canadian Marketing Blogs Worth Checking Out . I had to explain what a blog is before she could grasp why it was a good thing. (I will also have to print this blog post for her to read!) Telling my Mom about what I do forces me to get outside all the details and get down to basics. It helps me rethink my marketing messages from a completely different perspective. With my Mom, this also has another benefit because she's out and about socializing, ...
Keep reading »

Lost in the Forest and Finding the Trees

Image
"Which is better?" I asked. "'I need to capitalize on the time I've invested in writing.' or 'I need to leverage the time I've invested in writing.'" Danielle said, "'I need people to read my stuff.'" Two lessons here, one obvious and one not so obvious. 1. Using plain language and simple words is critical - and often surprisingly difficult. But, when you use simple words in your marketing, you reduce the risk of something being misinterpreted. ( Tweet This! ) 2. Brainstorming by phone has a big advantage. I was looking at the sentences, hung up on the visual impact of the decision. How would the words look? Would they fit where I needed them to? When I read those two carefully crafted options out loud to Danielle on the phone, she immediately simplified the whole concept. Isn't brainstorming wonderful?! photo by michael pollak / Flickr Click to Tweet this Article
Keep reading »

Are You a Poet and Didn't Know It?

Image
Work is especially fun at this time of year because I'm busy putting together holiday ecards for clients. After a few, though, the messages of joy and peace start to become a tad lacklustre. And then Lea Brovedani sent me the message to go into her ecard. It wasn't till I started formatting it that I recognized it as a poem. Then I giggled because I realized Lea had written it. You see, Lea is all about teaching others to be more trusting and trustworthy. Here's the first verse (she said I could share with you): It's time for carols and some snow, Time for being on the go. Take a moment, and don't be fussed, To show thanks to those you love and trust. When I congratulated Lea on her winning message, she gave me this tip: "I went on a website for Christmas messages, found one I liked, and adapted it so it was my message on trust." "Hmm, I have to try that," I thought and started Googling. I have to say Lea's message about trust is m...
Keep reading »

Content to Wrap Up the Year

Image
photo by Neil Kronberg December and January are good months to publish articles that sum up the past year and preface the new one. If your newsletters (or blog posts) are informational, this can be a good strategy for several reasons: Website traffic is increased by directing your readers to past newsletter issues or blog posts. Readers are reminded of what they’ve learned which strengthens the learning process. It also reminds them of the value you’ve provided. You are reminded of what you’ve already covered. A review of your past articles will always prompt more ideas for future articles - I guarantee it! It also gives you the chance to critique your work. You’re more objective after time has passed. You can use it as an opportunity to update recommendations or opinions based on new learning or changes to your strategy. You get a sense of accomplishment! Here are 5 ideas for ending the year: Top 5, Top 10, Best of... your own 'stuff': You can be the jury or r...
Keep reading »

Summer Marketing Sets You up for Success in the Fall

Image
You might think blog (and newsletter) readership drops over the summer when many people head on vacation. And you would be wrong. Some people have more time to read during the summer months. In fact, they will read more deeply, taking the time to click links and follow a topic or call to action. Before you start tossing rotten fruit my way... I not suggesting you skip vacation in favour of marketing. Your summer holiday may be as important to your body's health as your marketing is to your business health. In the same way you'll figure out how to take some vacation days this summer, you can also figure out a way to keep your marketing alive and kicking. Make a content plan in advance. I'm not the best person to dish out this advice as I do most of my content creation on the fly as inspiration strikes me. But summer has even me doing some necessary planning. At the least, jot down a list of possible topics to use over the summer. (Do it now; I'll wait for you....
Keep reading »

How I got my Name

Image
Nine years ago in June, I was taking the first steps to start my own business. One of those steps was to come up with a company name. If you know me, you also know this is something I took great pains about. In the book, Getting Business to Come to You , was a suggestion to use your own name and a play on words if you were fortunate to have such a name. I was lucky to have recently married a fellow with the last name Daley (for more reasons than his name, of course). So, I thought ‘daily’ and searched that word on Google. The overwhelming response was ‘Daily Progress’, with links to a multitude of newspapers in North America and Europe. At the time I was not doing newsletters, but I felt that ‘progress’ was certainly the result my clients were wanting, so ‘Daley Progress’ it was. Interestingly, now that my company name actually aligns more fully with what I do, the loose association to the declining newspaper industry may be lost before too many more years go by. Click to Twee...
Keep reading »

Create the Content; Promote the Content

Image
Are any of these your reasons for publishing a business blog... ? to be found (on Google or anywhere else) to build your reputation to be seen as an expert to be useful to start relationships All of those are great reasons to blog! But, regardless of why you've been writing, your efforts will only pay off if people are reading your stuff. Aside from creating content, does your content strategy also include a plan to both distribute your content and attract new readers ? Create the content, then promote the content. It's an ongoing process that you need to keep alive - both for your own benefit and for your fans. photo by wallyg / Flickr Click to Tweet this Article
Keep reading »