Why Does Everybody Know Me?


"Everybody knows who you are. How do you know so many people?" I hear it every so often... and my answer is really easy.

It's not because I'm such a charming person. It's absolutely because my name shows up in their inbox every single week. The thing is, people don't know me - they know of me, whether they open my emails or not. (Or even if they think my subject lines are boring.)

Repetition and consistency do pay off but, by their nature, the results take time. There is no shortcut, so start now.

Click to Tweet this Article

Comments

Post a Comment

Popular posts from this blog

Why and How to Do a Wrap-up Article

Image
A wrap-up article is a logical and unique grouping of pieces of content where the grouping provides value to the reader beyond the individual pieces on their own. You might think of it like a themed gift basket. There are several reasons we need to be creating these wrap-up articles. They... serve as a great resource - valuable information grouped together use commonly searched keywords and phrases (good SEO) encourage deeper reading are often faster to create provide a process to repurpose past content remind us of what we've written and provide inspiration to write more Wrap-up articles serve us better than just about any other content we might create. Of course, we have to be creating content on a  regular basis  to be able to wrap it up. There are lots of different ways to group pieces of content : by topic - e.g. content idea generation, writing tips by use - e.g. how-to, conceptual, tips by thing - e.g. infographics, videos by user - e.g. for begi...
Keep reading »

Ink It when you Think It

Image
Do you lose track of your great ideas? I do and I know my clients do, too. I've written before about using an 'idea catcher' . Mine is a notepad but sometimes that's not good enough. Many people have said they get their best ideas in the shower ( here's a tool for that ), while driving or walking, or standing in line. Our ideas are precious but fleeting, and it may not be easy to capture them all in one place. The important thing is to capture them somehow. Handwritten notes : If your notebook isn't handy use the back of a receipt or a napkin. When you eventually write the article, include a photo of your note for visual interest. Typed notes : There are many ways to capture your ideas if you're sitting at your computer. I tend to use Word for lengthier articles or series (kept in a folder called 'content ideas') and I start a draft on my blog for brief articles. Phone or tablet : When you're out and about, use notepad apps, or se...
Keep reading »

You Reap What You Sow

Image
My garden was on the Gardens Galore tour in support of the Crohn's and Colitis Foundation of Canada last weekend, so I have been spending a lot of time getting it ready for company. It was all very exciting and, while preparing, I decided my garden is a lot like my business. How did I come to that conclusion? Here's a bit of fun... Planning and Design This is all about figuring out what I want my garden to look like in the end and then figuring out what I need to do to get there. It means pulling out a pencil and paper, roughing out ideas, and firming them up. Tools and Supplies Pruners, shovels and rakes: investing in good tools makes a difference. Twist ties, stakes and mulch: there are some supplies I always need to have handy to keep my momentum going. Landscaping (the Hard Work) I need energy and perseverance (and my husband) to move all the rocks, dig all the holes, and plant all the plants. Some of the work is tedious and some of it is fun - but it all...
Keep reading »

List Building Questions Answered

Image
Back in June, I had the honour and pleasure of being a guest on Mary Jane Copps' monthly webinar . The topic was "How to Continually Grow Your List... and Why It's Important". We had a wonderful chat and answered common questions about list building. You can watch now on YouTube. Click to Tweet this Article
Keep reading »