10 Most Read Blog Posts from 2017


It's always a good idea to review your stats, so you know what people are interested in reading. You might want to spend more effort promoting your top posts - use your best value to attract new readers (something like this article).

#1. Is Your Canadian Small Business Compliant with CASL Yet?
The Canadian Anti Spam Legislation came fully info effect on July 1, 2017. Here are the 4 most obvious ways businesses aren't yet fully compliant.

 #2. Favourite Free Image Sources and Graphics Tools for Small Business Marketing
Wondering where to find free images for your newsletter or blog? These are the most common sources we use for free images.

 #3. LinkedIn is a Resource, Not a Mailing List
"Can I add my LinkedIn contacts to my email list?" I get asked this a lot with regard to the Canadian Anti Spam Legislation (CASL). Find out if you can, if you should, and if it's legal.

#4. No Love from your Newsletter? Here's Why
A newsletter does not make a marketing plan. And sending out a newsletter is only a small part of a content marketing strategy. Here's a checklist to help you identify what actions to take to improve your results.

#5. Complex to Simple: Images for Social Media Posts
The sizing of images for the various social marketing platforms, post types, and headers is becoming a bit complex. This post has everything you need to know.

#6. Are You Ready to Start a Newsletter for Your Small Business?
If you're going to invest time and money in email marketing, you'll need to step out strong. Here's a checklist to help you gauge your readiness.

 #7. How to Get People to Open Your Emails
We can all make our subject lines more useful. And we have easy tools to help us do that. This will mean less time spent in our inboxes and less of the accompanying stress.

#8. Have a Party on Your Website
Spending time and money to promote your business online is a bit like sending invitations to a party on your website. You want your place to be ready when the doorbell rings.

#9. Jumping Up and Down, Waving for Attention
It's not easy to get people's attention. In fact, it's darn hard work trying to stand out in a sea of other people trying to stand out in a sea of other people. Remember why you're doing it.

Frame all your messaging around the thought, "What's in it for my readers?" If you make it valuable to them, you'll feel the love in return.

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