How Does Your Marketing Change If You Don't Want New Customers?


What's the marketing strategy for NOT attracting new clients? Is it to stop marketing all together? Or to scale back, everything or some things?

There are many reasons why a small business may not want to receive new customers for a period of time; I just hadn't considered it till now. I'm working on another business project so I need to free up some of my time and energy. I'm also trying to squeeze in some vacation time this summer.

Here's what has brought all this to my attention: the thought of sending out my monthly newsletter is making me nervous because I don't want anyone to call or email when they receive it. If that's not messed up thinking for a marketer, I don't know what is.

So, what is the answer? There are some obvious things, such as scaling back my social media posting and blogging a little, removing promotional posts from my scheduling, changing or removing my calls to action (in more places than I've thought of yet!), advising my referrers and clients, and putting a message on my website.

I'd love to hear your suggestions in the comment box... what is a good strategy for temporarily scaling back sales without sacrificing the hard work you've put into marketing?

photo by Philippe Vieux-Jeanton / Flickr

Click to Tweet this Article

Comments

Popular posts from this blog

Paper Counts

Super Easy Screen Recording

Testing Theories: Marketing Experimentation

Perpetual One-question Survey = Evergreen Content

5 More Inspired Ways to Develop Content Ideas

Consistent and Repetitive

Are you Easy to Find? Use Linked In to Improve Search Results.

Guest Post: 10 Ways to Figure out What to Write on Your Blog When You Don’t Know What to Write on Your Blog

Social Media Day Halifax 2018 Marketing Conference

The Truth About Magic Bullets