You don't want Subscribers



What you want is fans. Let's dispel a newsletter myth. The myth is that you want to keep as many subscribers as you can. That's simply not true. You pay for subscribers. If someone is not reading or forwarding your newsletter, why do you want to send it to them? And you don't really want to annoy people.

Have a simple escape route:
  1. Make it easy to unsubscribe.
  2. Tell people it's easy to unsubscribe.
  3. Tell them how to do it.
It's not personal! Just because someone unsubscribes from your newsletter, it doesn't mean they have unsubscribed from you. And, if people know it's easy to unsubscribe, maybe they'll stick around a little longer... ?

Comments

  1. Very true Linda. Newsletter and emails are always under the scrutiny of the receiver's mood. Your best combat to this is to provide ridiculous value with every message!

    ReplyDelete

Post a Comment

Popular posts from this blog

List Building Questions Answered

A Season of Shedding

What I Learned from Susan Sweeney

Design Colour Trends for Spring 2015

Using Lists to Embrace Change

If Efficiency is Your Goal, You'll Want These Tools

Do You Want 1,000,000 Subscribers?

5 New Strategies to Supercharge your eMail Marketing

When Perfect is the Goal

Join Me!