Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. http://socialmention.com/
If you give someone a $25 giftcard to a shop where the lowest priced item is $50, is it a gift? What if a complete stranger gifts you 50% off the price of a conference ticket? Is that a gift? The headline said: Our Gift to You: A Special Discount for Generators Summit . When I followed the link in the email to get my gift, I was taken to an Eventbrite ticket purchase page. Currently I can get the early bird price. What a generous gift... not. Usually I would tweet or otherwise share information about such an interesting event, even if I won't attend. This particular event is actually getting a whole blog post. Be aware of the perceptions of people opening your emails or clicking on your links. Using the word 'gift' in any marketing context is tricky because it mixes up social values with economic values. Just because others do it, doesn't mean it's right (for you). Click to Tweet this Article
A ‘read online’ link allows subscribers to click to view your campaign directly in their web browsers. There are two reasons that you want to include a ‘read online’ link in your newsletter. Most obviously, it’s helpful for subscribers who can't view the HTML version of your email or download images in their email programs. The ‘read online’ link provides a permanent url that you and your fans can use to share your newsletter, now and in the future. You can use this url to link back to your newsletter issue from your website and blog. This link is also a fallback option to social sharing links : readers can copy/paste the url to share on any social media platform regardless of what sharing buttons you include or don't. I receive a weekly newsletter from ColourLovers called Happy Huesday. It’s a wonderful newsletter filled with links to colourful, interesting articles. Every week I want to share it… and can’t. They don’t include social sharing buttons OR a rea...
This email message below arrived in my inbox shortly after sending out my weekly small business event listing (for Halifax, Nova Scotia) . I love it when instant blog posts arrive by email. Hello Linda I've been getting emails from you for a couple of years and, sorry to say, I've always ignored them. Here are two reasons: 1— your subject line is boring. I get lots of emails like these but only open the ones with an interesting subject, e.g. "How to fight your phone fear" or "Learn web design in our latest WordPress meet-up." 2— There is no website that collects these items in an easy to scan format. As a WordPress developer I can set you up with a terrific visual calendar that can easily talk to your personal appointment book. We can talk about improving your business any time. It was a well-intentioned message; here was my response: The subject line is boring on purpose - you can easily ignore it if you're not interested in knowing about events...
You want to start strong and the way to do that is to make a personal connection with your readers . While there are many ways to make that connection in each issue, your first issue is where you set up expectations about the value you'll provide. It's often the point at which subscribers choose to stay or go. Here are some things you might want to include: Write your introduction to your ideal client . Acknowledge that this is your first issue and that you appreciate your readers' attention. Tell readers what they'll be getting and how often. Outline the benefits of staying subscribed. If you have added your customers and business contacts to your subscriber list without their express permission, acknowledge that you have done so and why you have. (For example, you might say that they have bought something from your store, or you met at a networking event.) Tell readers that it's easy to unsubscribe via the footer in this and every email. A...
Now, this is a colour I can get behind - Classic Blue. This shade of blue is great when "any shade of blue will do", which happens more often than you might think. Did you know blue is overwhelmingly the world's favourite colour? "We associate blue largely with the sky and water (as well as more mundane, but neutral-to-positive, items such as ballpoint pens and blue jeans), raising the average preference for blue higher than the remainder of the rainbow." - Why Blue Is the World’s Favorite Color PANTONE 19-4052 TCX Classic Blue colour values: RGB 15 76 129 HEX/HTML 0F4C81 CMYK 100 76 25 0 Will you be using more blue in your marketing in 2020? Click to Tweet this Article
Is email marketing an untapped component of your marketing strategy? Here’s what an eNewsletter can do for you. It can... Enhance your reputation. Increase lead generation. Provide invaluable information about who is interested in what, so you can follow up with contacts in a more strategic way. Be a very cost-effective communication channel with your clients, customers, colleagues and prospects. Quickly identify obsolete contact information, so you know to re-connect to get an update. Leverage your other marketing efforts: website, social media, blog, etc. Provide immediate measurable results. Give your contacts the opportunity to easily and immediately interact with you. Provide a higher response rate because it is being sent to a receptive audience. Be more cost-efficient and environment-friendly than a printed newsletter - no printing or mailing costs. Which of these benefits are important to you? Click to Tweet this Article
This is a no charge online meeting service that allows you to gather people and allows them to see your computer screen as you demonstrate, teach or collaborate. The applications for your business are endless: https://join.me/ Click to Tweet this Article
You've just finished editing (and proofing!) your latest blog post. You pause for a mental happy dance, then you click Publish. Ahh. And now the rest of the work starts. Because, of course, you need to let people know about this new useful and interesting article you've just laboured over. You'll want to share your new article out on your social media feeds multiple times, especially when it's new, and then tapering off over the coming months. And to be efficient about it, you'll want to schedule all of those posts now. So let's start writing the text for those social media posts. What will tease people into clicking and reading? (I'm not talking about lying; teasing is good marketing.) You can write your teaser from scratch. But the fastest thing is to do is to copy text snippets directly from your blog post. That is usually what I do for my own posts. And it's often when I realize I could have done a better writing job. I could have writ...
Whenever you or I read something that we like, often a “What’s next?” comes to mind. I’m frequently cautioning about using calls to action strategically and not having so many that they become distracting. The other end of the spectrum would be not having a call to action at all. When someone is done reading your newsletter, make sure to give them something that answers the “What’s next?” question. Our planning worksheet can help you prioritize your calls-to-action. Click to Tweet this Article
When I start to work with new clients, it's imperative that I understand their brand. I can't do a good job for them if I don't understand what they do, who they do it for, and why it's so important. With some clients I'm even helping to define their brand. Click here to download a workbook that will give structure to your brand (.pdf). Once you have this completed, it will be a valuable document to share with consultants and others who help with your marketing. I also suggest revisiting it at least annually to capture changes as your business evolves.
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