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List Building Questions Answered

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Back in June, I had the honour and pleasure of being a guest on Mary Jane Copps' monthly webinar . The topic was "How to Continually Grow Your List... and Why It's Important". We had a wonderful chat and answered common questions about list building. You can watch now on YouTube. Click to Tweet this Article
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A Season of Shedding

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I’ve started off the year by getting rid of things. Jane, my organizer friend, would say that’s a good thing. But I’m not talking about emptying closets and trips to the curb. I’ve been shedding bits and pieces of my business. It feels like a weight off my shoulders; casting off the old to make room for the new, a fresh start… and many more clichés. This year I am focused and oh boy, am I getting in control. Some decisions have been difficult ones – like finally putting my training career to rest. Some have been much easier – like getting rid of my Yellow Pages ad after 7 years of no payoff. (Can you believe this? The rep actually said, “Well, what’s $16 a month?”) All have been the result of the Plan I developed at bootcamp last month. I have never understood the terms ‘niche’ and ‘specialize’ like I do now. What a pleasant surprise: decision-making has now become so much easier and straight-forward. No waffling. Does it fit with the Plan? No? Then, out the door with it, ...
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Often the colours of logos, websites, newsletters and other branded marketing materials follow the current fashion colour trends, like many other things. Here are the Pantone Spring 2015 colours - I've added the HTML# for each: source:  PANTONE® FASHION COLOR REPORT SPRING 2015 "This season there is a move toward the cooler and softer side of the color spectrum. An eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take center stage as designers draw from daydreams of simpler times." My first project will use Strawberry Ice, Scuba Blue and Lucite Green on pale grey. Can't wait to start! Click to Tweet this Article
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Using Lists to Embrace Change

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Many small business owners didn't start their careers as small business owners. And the road each of us took to get here is quite different. But one thing is fairly common - we're finding ways to earn a living doing work we love. Often that means evolving and growing and changing. My 'one word' for 2019 is EMBRACE. Admittedly, it hasn't been in my awareness much but two recent events brought it to the forefront. First, a Twitter friend asked if I'm succeeding. It gave me pause and moment to pat myself on the back - because I've been living it, even if subconsciously. A couple of days later I met with colleagues for some business development advice. Driving home afterward, I realized going through that process is also about embracing. Oh, do I have lists! Creating them has been about embracing all the pieces of my business. Here are some of the lists that have helped me work through this business development process. You may find this list of lis...
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If Efficiency is Your Goal, You'll Want These Tools

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Do You Want 1,000,000 Subscribers?

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Tasting Table ( www.tastingtable.com ) grew its contact list to 1,000,000 subscribers in just 3 years. That’s pretty amazing on its own but here’s the kicker - it’s a daily newsletter. (I only have to get 998,000 more subscribers to catch up.) Would I want a mailing list of 1,000,000 subscribers? Most definitely ... if I owned a marketing company that sells advertising. I don’t, and most of you don’t either. (If you do, you know this stuff better than I do.) If Daley Progress had 1,000,000 subscribers, we’d never keep up with all the work generated. Because our capacity is limited, the time and effort spent to get that many subscribers would be wasted. We try to match our efforts to our desired results. As small business owners, our email marketing goals can be quite different and distinct. Not all of us want 1,000,000 subscribers. But we do need to continually get new subscribers because, over time, our lists can drop by as much as 30% over a year through attriti...
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When Perfect is the Goal

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Perfect is an impossible goal. Some would say that if you strive for perfection, you are setting yourself up for failure. I agree. To the point that I don't think you should beat yourself up when you miss the mark. Because you will. We all do. But if perfection is not the goal, what is? I don't think there is anything wrong in shooting for perfection. What else do you shoot for? A little less than perfect? I think ignoring perfection is a worse trap to fall into. We see it all the time in error filled newsletters. Spelling mistakes, broken links, old or incorrect information can be avoided for the most part. Nothing will lose readers faster than links that take them nowhere, or that take another 10 clicks to get somewhere, or worse - a map that takes them nowhere! We harp on proof reading all the time. A second, fresh set of eyes is what we talk about. Even then, the odd mistake will slip through. The odd mistake can be forgiven. But if your newsletter is mistake-ridde...
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Join Me!

This is a no charge online meeting service that allows you to gather people and allows them to see your computer screen as you demonstrate, teach or collaborate. The applications for your business are endless:  https://join.me/ Click to Tweet this Article
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