SocialMention

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.
http://socialmention.com/
 
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What Name Are You Using?

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This morning I deleted an email from a good friend and past client. I didn't realize it was from that wonderful lady because it didn't show up in my inbox from her name or her company's name. I only dug it out of my trash after deleting because the wording of the subject line seemed familiar. 42% of people check out the sender name when deciding whether to open an email. - source:  https://litmus.com/blog/6-shocking-myths-about-subject-lines My own newsletters, my blog posts and my weekly event list all go out from my own name - Linda Daley - and have for years. I absolutely know that if I suddenly changed the sender name on my emails, to say Daley Progress, my open rate would drop significantly. This is an experiment I don't need or want to try. Personal names often do better as far as email opens go but it can depend on how well you know your subscribers. More importantly, don't switch the sender name once you're well established. You want your su...
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Where To Find Your Best Content Ideas

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"What will I write about this week?" Wouldn't it be great if content ideas popped into your head just when you need them? (Cue the light bulb!) You’ll find the best content ideas amid your daily business activities – but you have to be alert for them... and jot them down. For example, let’s say you… have a discussion with a customer or prospect. Content ideas: a success story, answer a question, describe a service/product, define why you're different, an anecdote, how to solve a problem, local news. receive an inquiry by phone or on Facebook. Content ideas: FAQ, describe a service/product, benefits and features. learn something new . Content ideas: teach your fans, describe the learning process, give a review/opinion, share the source. find a quote you love on Twitter. Content ideas: why you like it, how it's relevant to what you do. do some online research . Content ideas: share what you found, how you found it, what it means to your readers. try...
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Build It and Work at It

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A newsletter is not one of those ‘build it and they will come’ things. It takes work to both maintain and build on each relationship that you (re-)start with each issue. Maintain: Give your readers what they want, not what you want to give them. Deliver VALUE in exchange for your readers' time. Respond to everyone who replies to your newsletter, even if it’s just to say “Glad you enjoyed it.” Build: Add new contacts to build your list. Promote each issue through social media to extend your reach. Make it easy for people to share and subscribe. photo by subsetsum / Flickr Click to Tweet this Article
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Pick a Topic Like You Would Pick an Apple

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Ink It when you Think It

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How to Publish a Newsletter without Writing

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Most people have email boxes that are overflowing and not enough time to read it all. If you are like me, a day out of the office can bring dread when I finally get back to my desk... and my inbox! Your subject line needs to prompt your subscriber to open your message. To avoid spam filters, a quick Google search will unearth lists of words not to use in an email subject line. Getting past the spam filter is just the first step - you still need to encourage your recipient to open your email. Help your subscribers save time with your email subject line. Make your subject line instantly recognizable in their inbox and include the main topic contained within. If they are really busy, they can file it for later reading or delete it without having to take the time to open it. Although they may not read every issue, they will appreciate your effort. Better still, if the topic is of interest to them, they are more likely to open and read it later. Your subject li...
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Prioritizing Made Easier

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Every small business owner knows what it feels like to have a "million" things to do and nowhere near enough time. We are constantly prioritizing, sometimes deliberately and sometimes less consciously. During the past month, I've done a heck of a lot of prioritizing. Some of you may remember the old screensavers where raindrops would run down your screen. That feels like my calendar lately, all the tasks slipping later in the day. Last week I needed to start some strategic planning and knew I needed to get focused fast. On-the-fly prioritizing wouldn't cut it. My marketing hero, Bernadette Jiwa read my mind and came to the rescue. I encourage you to read her article Always, Sometimes, Never for a simple approach to business planning. I hope it helps you as much as it's helped me at a time when a quick way to get focused was critical to making progress. Click to Tweet this Article originally published in the Work Better, Not Harder newsletter May 30, 201...
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Prezi

Prezi is a very different presentation software... I love it! http://www.prezi.com/ Check out this one I made to illustrate the newsletter set-up process: http://prezi.com/b0u1bxp8iywu/newsletter-campaign-creation-process/ Click to Tweet this Article
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