If you think writing blog posts about what you do is your best content option, you might be sorely mistaken. The popular approach to content marketing usually includes some combination of blogging (podcasting, video, etc) + email + social media. (I love that equation!) The thing is, well, writing articles (or recording) is not for everyone. I've spent several hundred hours convincing (disguised as training) small business owners that blogging is a worthwhile endeavour. Some have success, more don't - for a variety of reasons. What I know is this: if you don't like the work involved, you won't be successful. Your momentum will wane over time. So, what the heck do you do if you don't want to write or record? (And maybe even if you do.) Identify something your target market wants and that you can provide easily through the activities you're already doing. For example, if you do lots of research and reading online, curating and collating others' conte...
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