Lost in the Forest and Finding the Trees


"Which is better?" I asked. "'I need to capitalize on the time I've invested in writing.' or 'I need to leverage the time I've invested in writing.'"

Danielle said, "'I need people to read my stuff.'"

Two lessons here, one obvious and one not so obvious.

1. Using plain language and simple words is critical - and often surprisingly difficult. But, when you use simple words in your marketing, you reduce the risk of something being misinterpreted. (Tweet This!)

2. Brainstorming by phone has a big advantage. I was looking at the sentences, hung up on the visual impact of the decision. How would the words look? Would they fit where I needed them to? When I read those two carefully crafted options out loud to Danielle on the phone, she immediately simplified the whole concept.

Isn't brainstorming wonderful?!

photo by michael pollak / Flickr

Click to Tweet this Article

Comments

Popular posts from this blog

Prioritizing Made Easier

You Manage What You Measure

A Planner for Marketing your Events

If Efficiency is Your Goal, You'll Want These Tools

How To Give and Get Great Referrals

5 New Strategies to Supercharge your eMail Marketing

Email Marketing Best Practices: It Depends...

The Best Reading of 2013

How to Make Smart Marketing Decisions

What I Learned from Susan Sweeney