Call to Action: Why Would I Subscribe?


Aside from having a catchy subscription process on your website, you can use calls to action on your social media platforms to attract new readers. While doing a little research recently on Twitter, here are some examples I found - bad examples first.

I have no idea why I would want this newsletter - I'm not even remotely curious to know what those 'important updates' are.

Aside from having no interest in 'the latest' from a stranger, these poor folks don't even have a sign up form. I wonder how many new subscribers they get.

I could show you hundreds of examples like this - or you could go look yourself. Doing this is a total waste of your time.

Now for the good examples:

Authors generally do a pretty good job of creating interest with their calls to action.

This one is short and sweet. You know it's a newsletter and you know what it's about.

This seems like a pretty good reason to sign up. And you can see it got retweeted. Too bad they spelled Christmas wrong.

screen shot at top from shinesty.com

Comments

Popular posts from this blog

Your Goals Shape Your Content

Guest Post: 10 Ways to Figure out What to Write on Your Blog When You Don’t Know What to Write on Your Blog

Super Easy Screen Recording

Design Colour Trends for Spring 2018

Gift Certificates, Holiday Specials, and Stocking Stuffers

List Building Questions Answered

Paper Counts

Quick Tip - Avoid Hidden Format Problems

Customer Service in a Box

Perpetual One-question Survey = Evergreen Content