Work Better, Not Harder

You and I both know it can be a lot of work to keep the content machine going - blogging, email marketing, social media and more. When I find an idea I can execute in 15 minutes that will give me social media posts and blog content (plus market intelligence) for years, I'm all over that. It's easier to explain if I give you an example - here's my own one-question survey: What is your content creation stumbling block?   Why run a one-question survey? You get market intelligence which is a fancy way of saying you can find out about your target market's problems, or preferences, or habits, or whatever you want to find out. I was curious to know what it is about blogging that people struggle with the most because I want to write articles that are helpful. You get three kinds of content: Calls-to-action to get people to complete your survey - on social feeds, in your newsletter, on your blog, in your email signature, and so on. Sharing the results periodically - on social...

If your ideal client has finally found you - your website, your blog, your social profiles - you want to be strong and confident with your calls-to-action.  I've written before about 'just' and 'feel free' and other wishy-washy language . It doesn't serve you well.  Here's a short checklist you can use to evaluate your CTAs before publishing:  Be specific.  Assume you have what they want.  Make it easy for them to get it.  Appeal to emotions.  Talk about results first.  Make it about the reader's wants and needs, not yours.  Whether it's an email to a colleague, a newsletter, a blog post, a landing page, or a social media post, these best practices all apply. If you've been struggling to write effective CTAs, run a trial with this checklist and see what happens.  Click to Tweet this Article