I read this recent article quickly at first. Then I blinked and reread it. Sure enough, there it was... advice to add cute animal pictures to your newsletter. If you’re a vet or an animal groomer, this is definitely your strategy. The rest of us should stay far away from them, at least in our business-to-business newsletters. (And blogs, unless you're illustrating a point and have an excuse. I wonder how they got him in that mailbox anyway!) That article was all about how important it is to make your newsletter fun . Here are the other 3 tips: Surprises Jokes Puzzles and games Surprises are good, if they’re genuine. Made up surprises are just plain hokey and un-credible. Jokes? Unless you are a comedian, jokes can be a little tricky (especially dry humour) and socially risky. Anyway, do you really want to be remembered for your jokes? There may be legitimate uses for puzzles and games, depending on your business. Use them only if they really add value, never t...
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