Work Better, Not Harder

This email message below arrived in my inbox shortly after sending out my weekly small business event listing (for Halifax, Nova Scotia) . I love it when instant blog posts arrive by email. Hello Linda I've been getting emails from you for a couple of years and, sorry to say, I've always ignored them. Here are two reasons: 1— your subject line is boring. I get lots of emails like these but only open the ones with an interesting subject, e.g. "How to fight your phone fear" or "Learn web design in our latest WordPress meet-up." 2— There is no website that collects these items in an easy to scan format. As a WordPress developer I can set you up with a terrific visual calendar that can easily talk to your personal appointment book. We can talk about improving your business any time. It was a well-intentioned message; here was my response: The subject line is boring on purpose - you can easily ignore it if you're not interested in knowing about events...

Whether you're getting started or have been blogging for awhile, you'll find this collection of all my favourite business blogging resources here in one place. Idea Generation Tools hubspot.com/blog-topic-generator creativity-portal.com/prompts/imagination.prompt.html workbetternotharder.com/2014/04/reusable-content-ideas-to-get-you.html Outlining and Writing Resources Quick and Easy Content Creation Workbook podiumcoaching.com/store/free-resources/#!/Tighter-Brighter-Writing/p/45076103/category=11489027 hemingwayapp.com Headline Analyzer coschedule.com/headline-analyzer Image Sources and Tools workbetternotharder.com/2017/03/favourite-free-image-sources-and.html Creating Graphics twirp.ca/2017/01/social-media-image-sizes/ pablo.buffer.com snappa.com canva.com crello.com spark.adobe.com typographyeditor.com Recycling Content workbetternotharder.com/2016/04/my-blog-post-recycling-process.html twirp.ca/2016/06/recycle-content-infograph/ Do you h...

If you give someone a $25 giftcard to a shop where the lowest priced item is $50, is it a gift? What if a complete stranger gifts you 50% off the price of a conference ticket? Is that a gift? The headline said: Our Gift to You: A Special Discount for Generators Summit . When I followed the link in the email to get my gift, I was taken to an Eventbrite ticket purchase page. Currently I can get the early bird price. What a generous gift... not. Usually I would tweet or otherwise share information about such an interesting event, even if I won't attend. This particular event is actually getting a whole blog post. Be aware of the perceptions of people opening your emails or clicking on your links.   Using the word 'gift' in any marketing context is tricky because it mixes up social values with economic values. Just because others do it, doesn't mean it's right (for you). Click to Tweet this Article

You can tell when you read a headline that lets you get to know the writer a little better. It often contains an opinion, or perhaps a turn of phrase that is unique to them. If your business is all about selling you, it's worth it to take extra care with your headlines and subject lines. Here's the promised simple test: Read your headline out loud. Does it sound like something you'd say out loud? Still not sure? Go look yourself in the eye in a mirror and say it out loud. Or add the words, "Hi Mom," to the beginning of your headline. This test will make you stop and reconsider. Perhaps you won't change a word but the exercise is still valuable. Don't overspend your time editing the text and not give enough attention to your headline. Your headline is the most important factor in whether anyone even gets to reading your article. photo by nix|photo / Flickr Click to Tweet this Article

When a client mentioned CoSchedule's Headline Analyzer , I hopped on over to check it out. (Thanks Natasha!) Here's the promise I found there: "The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value." My initial thought was that it would have to be run by algorithms so its value would be limited. But my skepticism turned to enthusiasm with my first use. The rather mechanical breakdown of my proposed subject line was detailed and looked at different success factors. The Headline Analyzer was useful to help me brainstorm alternatives and especially to consider options I wouldn't have otherwise devised. I think success came partially from paying more attention instead of rushing to publish. Go check it out - it'll take only a few minutes to improve your headline score. photo by Benjamin Ellis / Flickr Click to Tweet this Article