Work Better, Not Harder

You might think your website FAQ page is the best place to answer questions but I would argue that your blog is even better. In fact, I suggest your FAQ page should list the questions, and perhaps short answers, with links to blog posts for more detailed answers. If your answers to frequently asked questions are individual blog posts, that content is ultimately more shareable via social media, email or chatbot. It's also a great way to make use of common keyword phrases, boosting your SEO. The Question The question you're answering might serve well as your post title or you might include it in your first paragraph. If it makes sense, you might also add some context which gives information about who the answer is for. For example, I might mention that I get asked this question often when networking with other small business owners. The Answer Generally, there are two types of answers. Facts and/or opinions: In this case, the question might start with something...

Have you ever sent an email you regretted as soon as you hit Send? There can't be many who haven't felt that in their gut at some time or other, including me. Facts are perfect for email communication; feelings are not. ( Tweet This! ) This is particularly important when it comes to our business communication. While I haven't been completely successful in curbing this tendency, the thing that works best for me is to keep myself from hitting that Send button until the next day . Most often, a cooler head prevails and I end up deleting the draft instead of sending. But there's catharsis in the rant. Rant privately (not on Facebook), then cool off. This is one time I'm asking you NOT to use email.  Emails are not conversations. Click to Tweet this Article