Work Better, Not Harder

Natasha in her studio (guest post by Natasha Marchewka) ***  Click to listen in rather than read Have you considered adding audio to your blog or eNewsletter? As a voice actor, someone who uses and sells their voice for a living, showcasing my voice and having an archive of recorded blogs is an obvious choice for me. Adding audio to marketing adds to the multimedia dimension, offering readers more engagement. Lucky for me, Linda Daley of Daley Progress has embraced my audio blogs as she is able to listen to it weekly while completing other tasks! But adding the element of an audio file isn't limited to voice actors. Including a voice in your content, be it a blog, newsletter, website, or social media is just smart.  When you want your client or customer to have the perception of a personal connection with you, offering more of yourself, like a photo, audio greeting, or even video is another step closer to making your way into their hearts and minds. Who might...

Your goal is to provide useful and interesting info which will make you a trusted resource. And you want to be top of mind when one of your subscribers decides to buy or sell property. There are a lot of ideas you can incorporate into your newsletter strategy. Here are a few to get you started... and some of them don’t even require you to write! Neighbourhood profiles Visit a neighbourhood and talk to people who live there. Check out the schools, shopping malls, and places to eat. Drive the main routes to understand the traffic. Take pictures and videos. You can include the best of it all in your newsletter. Community event listings Ultimately useful, this strategy is a real winner. It’s also very time consuming. You’ll want to connect with all of the organizations in your community that put on events - this can have other benefits too. Industry information It’s easy to include content like trends in mortgage rates, property sales, and house design. Also consid...