What Would Your Hero Do?


Survivor fans might remember WWMD - "What would Monica do?" - from Season 34 Game Changers. Brad Culpepper often reflected on what his wife Monica would do in a given situation. He considered Monica his hero as she had made it to the final tribal council on an earlier season. This introspection seemed to work as Brad also made it to the final tribal council.

Recently I wrote to a trusted colleague describing the help I want from her as "What would Alison do?" After all, Alison Knott is an expert at branding and that's exactly the kind of help I was writing to her about.

There are other heroes in my life - business and personal - whose advice I call upon often without their knowledge... by thinking, "What would *my hero* do?" I'm so fortunate to know and love them, to appreciate their expertise and learn from it.

Do your heroes guide your daily business activities? Do they shape your decision-making without even knowing? Now might be a good time to reach out and thank them.

Click to Tweet this Article

Comments

Post a Comment

Popular posts from this blog

Permission Marketing for Membership Lists

Image
photo by HowardLake Any of the reputable bulk email service providers (ESPs) will expect you to have received permission to email your subscribers. In many cases, this requirement can be satisfied by having a public sign-up form . Of course, this isn't an option for organizations sending private messages to a membership list. Just because someone has agreed to become a member, paying or free, doesn't mean you have permission to email them - unless you have asked for it during the membership process . Granted, this may seem like overkill. Generally, when someone becomes a member, they'll expect to receive some email communication. But the problem likely won't arise from your members. It'll come when you (wisely) decide to use a bulk ESP to communicate with them. That is when it will be important to be able to demonstrate that you have permission. While you might be asked to provide proof of permission for all subscribers, being able to show a process that ...
Keep reading »

Good, Fast, Cheap

Image
On the inside of one of our garage doors, in black permanent marker, the previous owner - a mechanic and race car driver - wrote: good fast cheap pick 2! I know Mike was talking about cars but this trifecta has implications for other (small business type) things, like marketing, product development, project management, and problem solving. Let's say you can get a good website built fast; you shouldn't expect it to be cheap. If it's fast and cheap, don't expect quality, and so on. If you think you're getting all three, beware! Economics - and people - don't work like that. Click to Tweet this Article
Keep reading »

Curate to Become a Trusted Resource

Image
Whatever your specific goals are, your content needs to get read to have any impact and be valuable . It must be useful and interesting to get read. It must get read many times ( consistency ) to be trusted. You want to be that trusted resource. I have a trusted resource for social media updates which is a great example of valuable curated content. Do any of us have time to keep up with all of the changes to the social media platforms? Yet we use them every day. I like to know about new functionality and new apps, but I don't have time to keep up. Getting a point form summary of all the changes in my inbox once a month is extremely valuable. It saves me time, I can dig deeper if I want, and I can use the information to make decisions about my social media strategy. Curating content is a great strategy for providing timely updates about things that change fast. ( Tweet This ) social media update section in newsletter Want to see this great example? Click here to view Twi...
Keep reading »

Summer Marketing Sets You up for Success in the Fall

Image
You might think blog (and newsletter) readership drops over the summer when many people head on vacation. And you would be wrong. Some people have more time to read during the summer months. In fact, they will read more deeply, taking the time to click links and follow a topic or call to action. Before you start tossing rotten fruit my way... I not suggesting you skip vacation in favour of marketing. Your summer holiday may be as important to your body's health as your marketing is to your business health. In the same way you'll figure out how to take some vacation days this summer, you can also figure out a way to keep your marketing alive and kicking. Make a content plan in advance. I'm not the best person to dish out this advice as I do most of my content creation on the fly as inspiration strikes me. But summer has even me doing some necessary planning. At the least, jot down a list of possible topics to use over the summer. (Do it now; I'll wait for you....
Keep reading »

Create the Content; Promote the Content

Image
Are any of these your reasons for publishing a business blog... ? to be found (on Google or anywhere else) to build your reputation to be seen as an expert to be useful to start relationships All of those are great reasons to blog! But, regardless of why you've been writing, your efforts will only pay off if people are reading your stuff. Aside from creating content, does your content strategy also include a plan to both distribute your content and attract new readers ? Create the content, then promote the content. It's an ongoing process that you need to keep alive - both for your own benefit and for your fans. photo by wallyg / Flickr Click to Tweet this Article
Keep reading »

How to Be Lucky

Image
Years ago I read a magazine article that was an interview with a well-known Canadian male (although I can't remember who). What I do remember was the message, which went something like this... The subject of the interview was being referred to as extremely lucky. He adamantly claimed that he wasn't lucky - he was prepared. He was prepared to take advantage of opportunities that arose. Not only that, he was also constantly vigilant, so he wouldn't miss those opportunities. I'm pretty sure that was the same year I started my business. The message has stuck with me. For me, being prepared is about getting all my ‘ducks in a row’ when it comes to capacity and commitments. Being vigilant means networking and being social. Those things set me up for success. When those golden opportunities come along, I want to be found alert and prepared to take them on. In other words, I'm ready to get lucky... in business, that is. photo by Roadsidepictures / Flickr ...
Keep reading »

If you can’t do it all…

Image
I have to admit, I’ve been guilty of using social media to stay connected. Oh yes, I know there’s a whole relationship-building aspect that I’m missing out on big time. The value of social media tools really struck me this weekend as I checked in on my website stats. On Thursday evening I had updated the events listing on my website. Instead of simply posting this on my LinkedIn profile as usual, I decided to post it to a few of the LinkedIn Groups of which I’m a member. Look what happened to my website page views: So a few people visited my website -- what does that really mean? Well, here’s what else happened: 4 complete strangers subscribed to my newsletter A few thank-you’s were posted in the groups 3 complete strangers emailed thanking me and complimenting me on my website 5 new LinkedIn connections Increased views of my LinkedIn profile 3 new Twitter followers And I’m betting there will be at least one nice chat over coffee yet to f...
Keep reading »

Colour of the Year for 2018 is No Shrinking Violet

Image
Purple is my favourite colour so I couldn't be happier about Pantone's latest announcement . Pantone says, "Inventive and imaginative, Ultra Violet lights the way to what is yet to come." Purple is an emotional colour and has always been considered a little tricky for marketing, tending toward the sentimental and feminine. I'm looking forward to finding ways to use it in my own marketing. How about you? Will you use more purple in 2018? Click to Tweet this Article
Keep reading »

If Efficiency is Your Goal, You'll Want These Tools

Image
“You’re assuming efficiency is my goal,” my good friend replied one day when I suggested a better way (to me) of doing something. Oddly, I might be inclined to say that about some parts of my own work (just not whatever it was we were discussing at the time). This is not a story about the dangers of assuming (although that could be another article). This time I want to dish out some advice about how to be more efficient (since Danielle doesn’t want to hear it). I’ve written before about my essential small business tools ( Part 1 and Part 2 ) but these ones below are especially important to my productivity . FreshBooks (aff) Immediately upon implementing FreshBooks, I saw an improvement in outstanding accounts receivable. Reminders are automated and I rarely have to follow up with anyone myself. No more wondering, "Did I already remind that client?" Canva I've been using graphics applications for over 20 years - for fun and work. Nothing beats Canva's ...
Keep reading »

Being Opened vs. Being Read

Image
Does a high open rate mean anything if nobody is reading and acting? Your open rate is an indication of brand recognition. Your click rate is one indication of whether your newsletter actually gets read. (How many newsletters do you open without reading?) Getting read is what raises your reputation and prompts interaction . Did you know that you can actually increase one at the expense of the other? That’s why, when you shoot for one goal, you have to be aware of what else you’re impacting. Being opened, being read, and being clicked – that’s being 'read deeply' . Want to know how to ensure that your newsletter gets read more deeply? Send it at an off-peak time. When there is less available to read, people are more likely to read more deeply. You might be thinking, “That’s nuts! My open rate would drop.” And you’d be exactly right. But the amount of reading in relation to your open rate would increase. Go figure. Email marketing stats show that open rates are (sli...
Keep reading »