Using that 3-Letter Word in eMail

If you've ever tried to send a newsletter with the word 'sex' in it, you'll know that spam checkers don't like it. Likewise they don't like 'ass'. Or 'financial' and 'freedom' anywhere near each other. Or many swear words.

Sometimes this can be a challenge when talking about certain topics. For example, I've had to change the word 'sex' to 'gender', and another time to 'sexual'.

But what do you do when 'kick ass' is exactly the right message you want to send? It doesn't have to be a show stopper. Find some creative way around it.

Here's an example. Debi at New Life Business Solutions sent me her content with the subject line filled in as "Need a kick in the ass?" It had to change. The alternative was "Need a kick in the posterior area?" Hardly catchy, but maybe intriguing. I tried to make up for it inside.

view full email message


Click to Tweet this Article

Comments

Post a Comment

Popular posts from this blog

Complex to Simple: Images for Social Media Posts

Image
Rocket Science Version The sizing of images for the various social marketing platforms, post types, and headers is becoming a bit complex. In fact, it would be a very practical way to teach equivalent fractions and geometry in Grade 9. But if you're long out of school and want all the details, get them on Twirp's Cheat Sheet: The ONLY social media image sizes you need to know . Squares and Rectangles The diagram below shows a very simplified rule of thumb for matching image shapes to social media posts on common platforms. Size Matters While bigger is better, it often means a larger file size and then icky compression stuff happens and... well, you've probably seen it on other people's feeds. I suggest your squares be a minimum of 600px by 600px; and 1200px by 1200px is about the largest you'll need. For rectangles, use minimum 600px by 300px, or maximum 1200px by 600px. originally published in Work Better, Not Harder newsletter August 31, 2017 Clic...
Keep reading »

Favourite Free Image Sources and Graphics Tools for Small Business Marketing

Image
Wondering where to find free images for your newsletter or blog? These are the most common sources we use for free images: FREE: http://pexels.com http://pixabay.com http://gratisography.com https://www.goodfreephotos.com http://www.freeimages.com https://morguefile.com http://unsplash.com FREE with Attribution: https://creativecommons.org Here are some graphics tools we use often: Create favicons for your website or blog  http://www.favicon-generator.org Create buttons easily  http://dabuttonfactory.com Convert graphics files from one version to another  https://cloudconvert.com Colour picker for Chrome  http://eye-dropper.kepi.cz Compress images  https://tinypng.com Of course, snapping your own photos is always a great choice! photo by Live to Create Photography / Flickr Click to Tweet this Article
Keep reading »

Why a lot of eMail Marketing Advice is Wrong

Image
You might be thinking I'm off my rocker using that subject line, since I regularly dish out email marketing advice . The thing to remember is that almost all the advice you'll read is situational . One expert will say that subject lines like "Wow" or "Hey" work best, while another will tell us to avoid them at all costs. Because I have experience with informational marketing for small businesses in particular, I evaluate all of the advice I read in that context. Sometimes I get great ideas that I can use with one or more clients, but rarely do I read anything new that would apply to all of them. That's because a really successful email campaign needs to be specific in its strategy . Here are some of the things that will affect your strategy: if you sell to consumers or to businesses, or both your very specific target market if you have a small or large list if you know your subscribers or don't how new subscribers get on your list how...
Keep reading »

Good, Fast, Cheap

Image
On the inside of one of our garage doors, in black permanent marker, the previous owner - a mechanic and race car driver - wrote: good fast cheap pick 2! I know Mike was talking about cars but this trifecta has implications for other (small business type) things, like marketing, product development, project management, and problem solving. Let's say you can get a good website built fast; you shouldn't expect it to be cheap. If it's fast and cheap, don't expect quality, and so on. If you think you're getting all three, beware! Economics - and people - don't work like that. Click to Tweet this Article
Keep reading »

Summer Marketing Sets You up for Success in the Fall

Image
You might think blog (and newsletter) readership drops over the summer when many people head on vacation. And you would be wrong. Some people have more time to read during the summer months. In fact, they will read more deeply, taking the time to click links and follow a topic or call to action. Before you start tossing rotten fruit my way... I not suggesting you skip vacation in favour of marketing. Your summer holiday may be as important to your body's health as your marketing is to your business health. In the same way you'll figure out how to take some vacation days this summer, you can also figure out a way to keep your marketing alive and kicking. Make a content plan in advance. I'm not the best person to dish out this advice as I do most of my content creation on the fly as inspiration strikes me. But summer has even me doing some necessary planning. At the least, jot down a list of possible topics to use over the summer. (Do it now; I'll wait for you....
Keep reading »

Colour Palettes for Summer Marketing

Image
A photo can be a powerful marketing message , an expression of brand with more impact than a logo. It's worth a thousand words and expressed through many thousands of colours. We have feelings about the image itself and about the colours. You know how you feel when looking at a beautiful photo of sand, sun and surf? Aquamarine, white, pink, and deep blue. Even if you don't own a bathing suit, you want to be there. Summer colour schemes can be bright and vibrant, or cool and relaxed. What does your summer marketing campaign look and feel like? Here are some photos that inspired me. I've included html colour codes and links to the original photos on pixabay.com if you want to download for yourself. Can a fallen leaf be elegant? I think this one is - elegant and earthy. And, if I have time to contemplate this leaf, I must be feeling relaxed and at ease. Gazania are attention hogs in the garden with their warm colours and pinwheel designs. ...
Keep reading »

5 More Inspired Ways to Develop Content Ideas

Image
Here is more inspiration as a follow-up to  5 Inspired Ways to Develop Content Ideas . That list had suggestions that you can do in minutes while sitting at your desk. This list of inspiring quotes requires you to get out from behind your desk. “Libraries store the energy that fuels the imagination. They open up windows to the world and inspire us to explore and achieve, and contribute to improving our quality of life. Libraries change lives for the better.”  - Sidney Sheldon #1. Swing by your local library and run your hand along a row of books. Enjoy the relaxing atmosphere and poke around for ideas by scanning book titles in the stacks. “I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.”  - Herb Kelleher #2. Off you go to your neighbourhood bar ... or coffee shop or... . Take a notepad and pen. Listen to what people are talking about. Ask people for their opinion on something about your busi...
Keep reading »

How to Answer a Question on Your Small Business Blog

Image
You might think your website FAQ page is the best place to answer questions but I would argue that your blog is even better. In fact, I suggest your FAQ page should list the questions, and perhaps short answers, with links to blog posts for more detailed answers. If your answers to frequently asked questions are individual blog posts, that content is ultimately more shareable via social media, email or chatbot. It's also a great way to make use of common keyword phrases, boosting your SEO. The Question The question you're answering might serve well as your post title or you might include it in your first paragraph. If it makes sense, you might also add some context which gives information about who the answer is for. For example, I might mention that I get asked this question often when networking with other small business owners. The Answer Generally, there are two types of answers. Facts and/or opinions: In this case, the question might start with something...
Keep reading »

How Do You Know If What You're Doing Is Working?

Image
If you aren't looking at statistics at all, how do you know if your online marketing efforts are paying off? You don't need to have a complex Google Analytics set-up to keep an eye on trends. Yes, hard numbers are good to know but trends give you strategic information. Anita Kirkbride and I used a similar chart to the one above when we presented at BlogJam 2015  - back then the top line was 9,000 pageviews per month instead of 20,000. I can tell you exactly what I changed at key points (at Anita's urging) which had a direct effect on my blog readership: June 2011 - I started using social media. September 2012 - I started blogging more and sharing posts more frequently on Twitter, in particular; results were obvious by December . December 2013 - I started posting daily enewsletter tips on Twitter and LinkedIn. 2nd half of 2016 - I started posting daily newsletter tips on Google+. I've tried lots of other tactics, too - some have contributed in little ways...
Keep reading »

Design Colour Trends for Spring 2018

Image
excerpt from Pantone's NY Fashion Week Spring 2018 We're just getting back to serious work after summer vacations and the design world is already thinking about spring. I like what I see but then I'm a sucker for bright colours. You'll find these used online next year, too , not just in clothing stores. Pantone says: The Spring 2018 palette encourages a sense of fun and playful release. With an air of complexity and distinctiveness, we find ourselves in a sanctuary of color that is ideal for some more unique and dramatic color mixing. Click here to see all 12 colours in the Spring 2018 Collection on Pantone's website. Click to Tweet this Article
Keep reading »