Count your Contacts: In or Out?
I get it... this anti-spam stuff is onerous and complicated. So you might be thinking that you’ll send your current subscribers a consent request just to be safe. It can’t really hurt anything, can it? Safe, not sorry, right? This is a situation where safety has a significant price tag. Here is an example to show how your current email marketing efforts will be impacted. Let’s say you have a list of 1000 subscribers . (Keep in mind that you may already have express consent from some of them.) We’ll be generous and say you get an average open rate of 25% (industry average is 20%). That means that 250 people open your newsletter, but not always the same 250 people. Out of those 250 who open your email, how many do you think will opt-in? Statistics (and my experience) show that it will be about 30% - in this case, 75 people . With one swift move you've reduced your mailing list from 1000 to 75. Will you continue to publish a newsletter for 75 people? And what about
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