6 Tactics to Turn Visitors into Subscribers


Getting someone to your sign-up form is one thing. Getting them to actually subscribe is quite another. To make that happen, here's what I recommend:
  1. Have a sign-up form on its own page, or at least immediately visible on the web page (aka landing page) where you send people to subscribe. (read more about this)
  2. Avoid other calls to action that may distract your potential subscriber. (read more about this)
  3. Clearly describe what’s in it for your subscriber and how often they’ll get it. (see our sign-up as an example)
  4. Provide examples via links to past issues in your archive. (our archive)
  5. Include a brief disclaimer that you won't sell or share contact info.
  6. Ask only for an email address unless you have a pressing need for more information. The more you ask for, the less likely someone will be to sign up.
With the new Canadian anti-spam legislation (CASL), building our mailing lists via 'express' consent will become increasingly critical to email marketing success.

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