It's ALL About You

photo by MNicoleM

When it comes to marketing, the experts say, “It’s not about you!” It’s something we always emphasize with our new clients, too, when discussing their newsletter content strategy.

While your content may not be about you, how you execute your strategy is ALL about you.

With all the tools we have at our disposal, there is no excuse for spelling errors, broken links or crappy clip-art.

You wouldn't go meet with a potential new client without brushing your hair and teeth. Your marketing content needs hygiene, too.

Comments

Popular posts from this blog

Sudden Appearances and Why They May Not Work

Your Goals Shape Your Content

The Truth About Magic Bullets

Make Sharing Easy

What First, How Second

Content Ideas for Consultants - Getting Started (Part 1)

Top 10 Strategic Benefits of an eNewsletter

Oh, Look! There Goes My Goal

That was a Great Conversation But...

Successful Surveys: How to Ask for Information